Overview
Head – Marketing, Allen Solly Jobs in Karnataka, India at Aditya Birla Fashion and Retail Ltd.
Title: Head – Marketing, Allen Solly
Company: Aditya Birla Fashion and Retail Ltd.
Location: Karnataka, India
Location: Bangalore
Years of Experience: 10 – 15years
Skills: Sales, marketing
Impact the Brand Financials
Monitor the marketing budget and expenditure
Monitor % Sales from new developments/innovations in current category or a new category
Understand, Define & Continuously track evolving consumer needs
Define & track the targeted customer in terms of demographic & psychographic profile
Understand triggers influencing buying, buying process and shopping behaviour
Develop Relationships with agency partners to build & execute Communication & Marketing plans
Finalize selection of agency partners for execution of Marketing Plans
Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well-defined measurement criteria
Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
Ensure efficient Media Planning & Buying
Driving Digitization of Brand
Create fresh digital content and deploy across social media platforms. Course correction of creative & brand language on social media.
Market visits to Understand the Consumers & eco system in Potential Towns
To customize the marketing launch strategies to gain maximum Brand visibility
To understand the competition
To assess the market potential & identify Gaps in the Market for Business Opportunities
Raising challenges or questioning the assumptions
Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
Build Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing execution to build marketing cost efficiencies
GTM – Execution and Trade Show Planning
Timely and quality execution of GTM Campaigns & Tradeshow
