Overview
Head of Brand – Apparel Jobs in Berlin, Berlin, Germany at On
Title: Head of Brand – Apparel
Company: On
Location: Berlin, Berlin, Germany
In short
Heads of Brand at On define the long-range vision for marketing for a specific community or subject area. They do this in partnership with others in the org, including our product vertical leads. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on how we drive credibility, connection, and action with our communities. In the case of the Head of Brand, Apparel, this vision looks at how we approach our apparel business – how do we go-to-market in apparel in ways to drive increased awareness, cultural relevance, and sales? How do we map a long-term journey for growth in partnership with product, merchandising, and sales? You are the architect of the long-term marketing vision for the apparel business.
Your Mission
Set the Vision: You will need to define not just where we want to get to, but how we intend to get there in 3-year plans that sync product, marketing, and commercial interests. These plans won’t be built alone – you’ll have the support of product, brand strategy, and the commercial team – but you will need to architect them in detail. And to drive organizational buy in, you’ll need to align senior leadership and regions around your vision. – Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer in the review – the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve it. But it’s not about just having opinions – you’ll need to collaborate with your partners in creative studio and brand strategy to drive this. – Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast growing brand and there are many opportunities for growth. How do we use measurement to help us identify new opportunities we should take advantage of, and others we should ignore? How do we use insights to rapidly change how we go-to-market, improve creative performance, and create new consumer connections? And how do we turn this into value not just for marketing, but commercial and product teams as well?
Your story
On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration and storytelling. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information. You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential. We’d love to hear from people with: – 10+ years of brand marketing experience on both the brand and agency sides, specializing in global consumer brands within sportswear or related industries – Must have a minimum of 5 years in a managerial role, leading teams – Multiple years of experience in the world of sportswear, apparel, or fashion, working directly with product teams to architect long-term plans – A higher education degree (bachelor or above) in Business Admini…
