Overview
Head of Brand Marketing Jobs in London Area, United Kingdom at bloobloom
Title: Head of Brand Marketing
Company: bloobloom
Location: London Area, United Kingdom
We are currently recruiting for a Head of Brand Marketing role in our rapidly expanding start-up based in Notting Hill, London.
bloobloom was created to change the way people buy their glasses by rebuilding the entire experience. In a market populated by dinosaurs, we’re putting design and technology back at the heart of the process of buying a pair of glasses, making the journey fun and exciting without costing a small fortune.
At bloobloom, we also want the right choice to be as easy as wearing a great pair of glasses. That’s why we only partner with ethical factories, we are climate-neutral certified, and we donate a pair to someone in need for every pair we sell.
If you have a cool personality and want to work with other awesome individuals for a great company, this is the job for you!
Key Responsibilities:
Work with the senior team to define our global brand marketing strategy
Leading and owning bloobloom’s brand vision and positioning, ensuring consistency across all channels
Developing and executing high-impact brand campaigns, driving awareness, engagement, and loyalty
Experiential marketing: concept and manage seasonal and in-store events including workshops, Q&As, branded partnerships, charity/community events, new store openings, store anniversaries and monthly themed events
Creating frameworks to evaluate campaign performance, focusing on outcomes and ROI
Coordinate the proper execution of marketing campaigns by closely leading internal and external teams
Overseeing bloobloom’s social media presence across all platforms, ensuring a cohesive brand voice and impactful engagement strategies
Developing and implementing strategies for user-generated content (UGC), influencer partnerships and brand partnerships to amplify the brand’s reach and authenticity
Driving community-building initiatives to create deeper emotional connections with bloobloom’s audience
Develop effective resources, tools and processes to execute marketing activity
Help develop the brand and ensure consistency across all marketing touchpoints
Maintain excellent industry knowledge, bringing a deep understanding of both our customers and competitors
Build and develop a talented and successful digital marketing team
Work as part of the senior team to drive growth and profitability across the business
Essential Skills & Experience:
8+ years of experience leading highly engaging consumer brands, with extensive experience in the fashion industry
Demonstrated success managing and scaling social media and community engagement strategies
Expertise in brand-building, positioning, and storytelling
Strong understanding of social media platforms, trends, and best practices for engaging audiences
Customer-obsessed with a passion for delivering exceptional brand and social media experiences
Hands-on, outcome-oriented and data-driven mindset
Excellent interpersonal and communication skills, including recruiting, managing and developing staff
Experience interacting with board-level stakeholders
Key Benefits:
Opportunity to join a fast-growing and ambitious start-up
Work with a friendly team of highly experienced and motivated individuals
Significant Board and Executive Committee exposure
An environment where you can actually have an impact
Excellent salary + equity
Further Information:
Employment Type: Permanent – Full time
Location: London HQ
