Overview
Head of Brand Partnerships Jobs in Mumbai, Maharashtra, India at Times Internet
Title: Head of Brand Partnerships
Company: Times Internet
Location: Mumbai, Maharashtra, India
About the job
Job Title: Head Of Brand Partnerships
Location: Mumbai
Work Mode: Work from Office
VERTICAL: Instant Bollywood
About Times Internet
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.
Our portfolio features market-leading and iconic brands such as Instant Bollywood, TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Tech gig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.
About the Business Unit
Instant Bollywood is a premier digital platform at the forefront of India's entertainment landscape. Renowned for its dynamic storytelling and real-time coverage, the brand brings audiences the latest in Bollywood, celebrity culture, fashion, lifestyle, and entertainment. With a powerful digital presence and a highly engaged community, Instant Bollywood has established itself as a trusted destination for compelling content that informs, entertains, and sparks conversations across 40.3 millions of viewers.
About the Role
We are looking for a seasoned Head of Brand Partnerships to lead and strengthen our relationships with mid-tier digital media agencies. This role sits at the intersection of branding, performance marketing, and ad tech, and requires a strategic leader who can drive revenue through deep agency partnerships, innovative solutions, and strong digital market understanding.
Key Responsibilities
Agency Relationship Management
- Own and manage relationships with predominantly mid-tier agencies and one large global agency network.
- Build and maintain strong connections with senior stakeholders, central trading teams, and key decision-makers
- Act as the primary point of contact for strategic discussions and partnership growth
Revenue & Deal Structuring
- Lead negotiations and closure of annual incentive deals and trading agreements
- Drive digital revenue growth through both branding and performance-led solutions
- Identify upsell and cross-sell opportunities across agency portfolios
Strategic Advisory
- Provide consultative support to agencies on digital strategy, media planning, and campaign optimization
- Position the organization as a preferred partner through thought leadership and insights
Market Intelligence
- Stay updated on industry trends, competitive landscape, and evolving agency dynamics
- Bring actionable insights to internal teams to refine go-to-market strategies
Skills & Attributes for Success
- Market coverage in terms of meeting clients and ad agencies and ensuring that Instant Bollywood is on the top of their minds, as a primary option.
- Aggressively chase sales targets and keep up with the cutting-edge growth that the division has achieved in the last few years.
- Proactively look at creating opportunities for revenue generation by analyzing competition, evaluating opportunities, lateral thinking, etc.
- Understanding client’s business objectives, problem areas, long-medium-short term business goals, marketing challenges, sales cycle, interpreting briefs from clients and their media marketing divisions, etc.
- Formulate 360-degree solutions with a digital-first approach on the platforms in a way that the solutions provided cater well to the brand marketing funnel/objectives.
- Drive synergies inside the Sales pitches by collaborating and networking.
- Create a complete marketing solution proposal for the brand including a rollout plan, budgets, logistics, etc.
- Identify resources available (duration of the activity, budgets available, other supports available, etc.
Preferred Education & Experience
- 10–15 years of experience in digital media facing roles
- Knowledge and experience in brand solution sales.
- Must have good contacts with agencies; Industry connect would be an added advantage.
- Must have a flair for numbers and ability to make deals/proposals & costings.
- Good communication & interpersonal skills.
- Quick at problem-solving & troubleshooting.
- Aggressive to chase the revenue target & align oneself to drive that number to completion.
- The person needs to have fantastic Presentation skills, to be made to Top Management (CXOs, Business Heads, etc.) and has to have a knack for making deals/ proposals & costings on excel sheets.
