Overview
Head of E-Commerce Jobs in Delhi, Delhi, India at Beverly Hills Polo Club Lifestyle Global
Title: Head of E-Commerce
Company: Beverly Hills Polo Club Lifestyle Global
Location: Delhi, Delhi, India
About the Role
Beverly Hills Polo Club India is seeking a commercially driven Head – E-commerce to lead and scale the company’s entire online business.
This is not a functional E-commerce role—it is a business leadership position with complete ownership of the E-commerce vertical across Brand.com, Marketplaces, and Omni-channel digital initiatives.
Reporting directly to the senior leadership team, you will own the strategy, P&L, growth, profitability, customer experience, merchandising, digital marketing, and operational performance of BHPC India’s online business.
You will be responsible for building one of India’s fastest-growing premium fashion E-commerce businesses while ensuring sustainable profitability and exceptional customer experience.
Key Responsibilities
Own the E-commerce Business
· Lead the complete E-commerce function for BHPC
· Own the online business strategy and long-term growth roadmap.
· Build and scale a profitable digital business aligned with the company’s overall growth objectives.
· Operate as the Business Head for the online channel with full commercial accountability.
P&L Ownership
· Own the complete E-commerce P&L including revenue, gross margin, contribution margin, EBITDA, and profitability.
· Drive topline growth while maintaining healthy margins.
· Prepare annual business plans, quarterly forecasts, and monthly reviews.
· Identify new revenue opportunities across products, channels, and customer segments.
Marketplace & DTC Leadership
· Drive growth across Brand.com and leading marketplaces including Myntra, Ajio, Amazon, Flipkart, Tata CLiQ, Nykaa Fashion, and other strategic partners.
· Define channel strategy, investment priorities, and growth targets.
· Strengthen marketplace relationships to maximize visibility, sales, and profitability.
Commercial & Merchandising Excellence
· Lead assortment planning, pricing, promotions, and inventory optimization.
· Maximize sell-through while protecting brand positioning and margins.
· Partner with Buying, Merchandising, and Supply Chain teams to ensure healthy inventory productivity and product availability.
Digital Growth & Customer Acquisition
· Own customer acquisition, retention, and lifetime value.
· Lead performance marketing, CRM, loyalty, and customer engagement strategies.
· Establish clear CAC, ROAS, and LTV benchmarks to ensure profitable growth.
· Optimize website conversion, Average Order Value (AOV), and repeat purchase rates.
Customer Experience
· Deliver a seamless customer journey across discovery, purchase, fulfillment, and post-sales service.
· Continuously improve digital experience, conversion funnels, and customer satisfaction metrics.
Leadership
· Build and lead a high-performing E-commerce organization.
· Collaborate with Marketing, Retail, Finance, Supply Chain, Technology, Buying, Merchandising, and Customer Service teams.
· Manage external agencies and strategic technology partners.
· Present business performance and strategic recommendations to senior leadership.
Ideal Candidate
· 10–15 years of experience in E-commerce leadership within premium fashion, lifestyle, apparel, footwear, or retail.
· Proven experience leading an E-commerce business with full P&L accountability.
· Strong understanding of both Direct-to-Consumer (DTC) and Marketplace ecosystems.
· Demonstrated success in scaling profitable online businesses.
· Deep expertise in digital marketing, merchandising, pricing strategy, inventory planning, CRM, and analytics.
· Strong commercial acumen with excellent analytical and decision-making skills.
· Experience leading cross-functional teams and influencing senior stakeholders.
