Overview
Head of Ecommerce Jobs in Brooklyn, NY at SBH Fashion
Title: Head of Ecommerce
Company: SBH Fashion
Location: Brooklyn, NY
The Head of Ecommerce is responsible for creating and executing strategies to optimize and grow ecommerce business, while ensuring a compelling and seamless consumer experience on the brand’s website. The Head of Ecommerce will have a deep understanding of the luxury fashion space, using this knowledge, sales data and current marketing initiatives to manage and execute all product buys for the ecommerce channel. The role will be hands on managing / updating the website, as well as daily monitoring of the brand’s Shopify platform. Additionally, the Head of Ecommerce will work with Design & Development to ensure appropriate product mixes are represented, ensuring maximum profitability and success for the channel.
Primary Responsibilities
Own and manage all items related to brand’s ecommerce store via Shopify platform
Monitor all sales activity and manage any issues that arise on the brand’s ecommerce website
Partner with Design on a seasonal basis to make updates to the site’s imagery and layout, engaging site developer if necessary
Execute all updates to product availability, ensuring all internal systems are aligned
Develop and maintain demand forecasts for all product offerings available on site; Review forecasts incorporating shifts due to marketing, promotion or line specific expansion
Research demand drivers, review historical sales trends, prepare forecast data, and evaluate forecast results
Develop and execute seasonal ecommerce buy four times per year based on projections and sales goals
Review SKU inventory position and collaborate with Production to address additional off-season or core stock requirements
Produce weekly and monthly reporting of KPIs, identifying opportunities to maximize inventory productivity, and assessing key takeaways to be implemented in future assortments
Work closely with Digital Marketing to implement impactful marketing strategies that are tailored to the ecommerce audience; analyze, report and reforecast based on performance of marketing initiatives
Collaborate and communicate with Wholesale Sales team to build, differentiate and align Wholesale and Ecommerce strategies
Oversee the Ecommerce channel P&L; partner with Finance on budget, planning and forecasting
Key Qualifications
5 -7 years’ experience in Ecommerce for a luxury apparel or accessories brand
Robust experience working with Shopify reporting and analytics
Adept at backend website management for a headless website via Sanity
Strong analytical skills and a data-driven decision-making approach
Product focus and Merchandising background is a PLUS
A broad understanding of digital marketing strategies and consumer behaviors as it pertains to Ecommerce channel
Exceptional collaboration skills, with a demonstrated ability to work across multiple cross-functional teams
A strong sense of ownership and drive, with the ability to think strategically and execute tactically
Agile, with an ability to adapt and adjust to shifting priorities
Advanced Excel skills
Proficiency in Google Workspace
Excellent organizational skills
Proactive and self-motivated mindset
$120,000
