Overview
Head of eCommerce Jobs in New York, NY at Danimás
Title: Head of eCommerce
Company: Danimás
Location: New York, NY
Build the Commercial Engine Behind a Movement
Danimás is building a new category at the intersection of strength, style and culture.
We believe strength gives women the power to build universes of their own design. Through exceptional products, editorial and community, we’re inspiring more women to discover what’s possible when they invest in themselves.
As Head of eCommerce, you’ll build the commercial engine behind that vision—leading our digital experience and creating a seamless customer journey where storytelling and commerce work together to inspire, engage and convert.
As a member of our Leadership Team, you’ll own the eCommerce P&L, shape our digital strategy and help define the next chapter of growth.
We’re looking for a builder—someone excited to create, improve and scale rather than inherit a finished playbook.
What You’ll Own
Digital Experience
• Lead the strategy, evolution and commercial performance of Danimás.com across editorial, commerce and community.
• Own the customer journey across content, shopping and community touchpoints.
• Partner with the CMO and Editorial Director to integrate storytelling and commerce.
• Continuously improve UX, merchandising, navigation and conversion while protecting the brand.
Commercial Performance
• Own the eCommerce P&L including revenue, margin, traffic, conversion, AOV and customer lifetime value.
• Develop annual plans, budgets and forecasts.
• Partner with Merchandising and Planning on assortment, pricing and launches.
Growth & Customer Lifecycle
• Own acquisition strategy with agency partners.
• Lead CRM and lifecycle marketing through Klaviyo.
• Develop retention strategies that build lifelong customers.
Business Intelligence & Innovation
• Own reporting across Google Analytics, Triple Whale, Shopify Analytics and future platforms.
• Build executive dashboards and recommendations.
• Evaluate new technologies and AI that improve customer experience and operating efficiency.
Leadership
• Hire and develop the Web Operations Manager.
• Build strong cross-functional partnerships.
• Represent the voice of the customer in leadership discussions.
Required Skills
• Expert knowledge of Shopify Plus
• Google Analytics (GA4), Triple Whale and Shopify Analytics
• Klaviyo or comparable CRM platform
• Budgeting, forecasting and P&L management
• Paid media agency management
• Executive communication and presentation
• Advanced Excel / Google Sheets
• Working knowledge of SEO, UX and CRO
• Curiosity about AI and emerging commerce technologies
What We’re Looking For
• 10+ years leading ecommerce or digital commerce for premium consumer brands.
• Proven ownership of a meaningful ecommerce P&L.
• Experience scaling high-growth DTC businesses.
• Experience leading major platform launches or digital transformations.
• Luxury, premium fashion or lifestyle experience preferred.
• Comfortable in an entrepreneurial environment where strategy and execution happen simultaneously.
What Makes Someone Successful at Danimás
At Danimás, we hire builders who think like owners.
Skills can be developed. Ownership, judgment, curiosity and ambition are inherent and are integrated into our core values:
• Take ownership.
• Embrace accountability.
• Invest in yourself.
• Pursue excellence.
• Operate with optimism.
• Continuously seek growth.
• Embody the Athlete of Life philosophy.
Join Us
We’re building more than a brand—we’re building a movement that champions a new archetype of modern female strength.
If you’re energized by building something from the ground up, believe exceptional execution is the ultimate luxury, and want your work to inspire more women to become Athletes of Life, we’d love to meet you.
Because we’re building for women who are Made for More—and we’re looking for teammates who are, too.
