Overview
Head of Fashion Retail Jobs in Bangkok City, Thailand at Jim Thompson
Title: Head of Fashion Retail
Company: Jim Thompson
Location: Bangkok City, Thailand
Key Responsibilities
- Develop and execute long-term commercial strategies to achieve sales targets, profitability, and operational KPIs across all store formats (Full Price Bangkok stores, UPC, Outlet, Travel Retail) .
- Analyze business performance, market trends, and customer insights to create strategic action plans.
- Partner with Merchandising, Marketing, CRM, and Product teams to optimize product mix, pricing strategy, promotions, and seasonal campaigns.
- Lead sales forecasting, target setting, and monthly performance review across Full Price, UPC, Outlet, and Travel Retail.
- Ensure consistent operational excellence across all stores including staffing, service standards, inventory management, and compliance with SOPs.
- Strengthen store productivity through process improvement, operational efficiency, and loss prevention initiatives.
- Oversee and ensure premium brand presentation through effective visual merchandising guidelines and store activation alignment.
- Lead strategic in-store activation, seasonal launches, and retail campaigns to maximize foot traffic and customer engagement.
- Collaborate with the VM Team to ensure all stores reflect the brand identity, product focus, and storytelling standards.
- Evaluate VM execution and store layout effectiveness to enhance conversion and customer experience.
- Lead, coach, and develop Area Managers, Store Managers, and frontline staff to foster a high-performance retail culture.
- Drive capability building through structured training programs including selling skills, product knowledge, customer service, and leadership development.
- Implement succession planning and talent pipeline development for key retail positions.
- Conduct regular performance evaluations with clear KPIs and improvement plans.
- Lead and manage key retail projects such as new store openings, renovations, operational improvements, and customer experience enhancements.
- Ensure all projects are executed on time, within scope, and aligned with brand and business objectives.
- Collaborate cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and HR to ensure seamless project delivery.
- Oversee Travel Retail operations with strong understanding of airport policies, passenger traffic trends, and tourism-driven sales.
- Optimize Outlet business performance through markdown planning, inventory flow, commercial calendar, and promotional activities.
- Build strong relationships with airport authorities, mall operators, and business partners to support commercial growth.
- Ensure consistent delivery of premium customer service across all store formats.
- Implement customer feedback and mystery shopper programs to elevate service standards.
- Drive initiatives that enhance customer journey, loyalty, and brand affinity.
Qualification
- sBachelor’s degree in business, Retail Management, Marketing, or related field; master’s degree is a plus
- .Minimum 10 years of experience in fashion retail, with at least 5 years in multi-store or senior retail leadership roles
- .Strong knowledge across Full Price, UPC, Outlet, Travel Retail and Store Activationbusiness models
- .Proven experience in strategic sales planning, commercial analysis, and retail operations management
- .Excellent leadership, communication, and people development skills
- .Strong project management skills with experience managing cross-functional initiatives
- .Fluent in English, both written and spoken
- .Strong analytical, problem-solving, and decision-making capabilities
- .Passion for fashion, customer experience, and premium retail standards
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