Overview
Head of Retail Jobs in Cremorne, Victoria, Australia at Daniel’s Donuts
Title: Head of Retail
Company: Daniel’s Donuts
Location: Cremorne, Victoria, Australia
Cremorne (Head Office) + national store network
Ready to lead Australia’s sweetest retail success story?
Who We Are
At Daniel’s Donuts, we don’t just sell donuts—we create moments of joy.
From our legendary Nutella and Fresh Jam & Cream donuts to pies, shakes, coffee and everything in between, we’ve built one of Australia’s most-loved bakery brands. What started with one store has grown into a thriving national business with retail stores, large-scale manufacturing, wholesale partnerships and exciting expansion plans still ahead.
We’re growing fast. Really fast.
New stores. New markets. A brand-new ERP system (Odoo). Bigger ambitions. Even bigger opportunities.
Now we’re looking for an exceptional Head of Retail to lead the next chapter.
If you’re the kind of leader who gets excited by growing sales, building amazing teams, creating incredible customer experiences and making every store better than the last—you might just be the missing ingredient.
The Role
This isn’t a role where you’ll sit behind a desk looking at yesterday’s numbers.
You’ll be out in stores. Coaching leaders. Solving problems. Spotting opportunities. Celebrating wins. Challenging the status quo. And leading a national retail network that delights thousands of customers every single day.
You’ll own the retail business—from commercial performance and profitability to customer experience, people capability and network growth.
This is a strategic, commercial leadership role — you set the direction for Daniel’s retail and drive it to grow. You’ll own sales growth, the retail P&L and network expansion, and bring the disciplines and standards that make a scaling network perform.
You’ll spend time in stores — enough to stay close to what’s really happening — but this isn’t an in-store operational job. Your focus is strategy, growth, commercial performance and building leaders who run great stores without you in the room. Reporting to the CEO, you’ll lead the Area Managers and the Store Support & Retail Standards Manager, creating a culture where great people deliver great stores.
What You’ll Be Doing
Growing the business
Lead strategies that grow like-for-like sales, increase average transaction value, improve units per transaction and keep our stores performing at their absolute best.
Making every dollar count
Own the retail P&L, driving sales, margins, labour productivity and profitability while making smart commercial decisions that keep the business growing.
⭐ Creating stores customers love
Champion exceptional customer experiences, operational excellence, food safety and retail standards across every Daniel’s location.
Expanding the network
Lead new store openings, relocations and network optimisation, ensuring every new store launches successfully and reaches profitability quickly.
Bringing our brand to life
Partner with Marketing to execute exciting campaigns, loyalty initiatives, new product launches and promotions that create queues out the door.
Building amazing leaders
Develop high-performing Area Managers and Store Managers who coach their teams, own their results and genuinely love what they do.
Using data to drive decisions
Turn numbers into action. Identify opportunities, solve problems quickly and make decisions based on insight—not guesswork.
Winning together
Work closely with Operations, Supply Chain, Marketing, Finance, HR and Manufacturing because retail success is always a team sport.
Who You Are
You’re not a caretaker.
You’re a retailer who loves growth.
You know how to build high-performing teams, improve commercial performance and create stores customers can’t wait to come back to.
You’ll probably bring:
- Proven success leading large multi-site retail, QSR or food retail networks.
- Strong commercial capability with genuine ownership of sales, profit, labour and store performance.
- A track record of delivering sustainable like-for-like sales growth.
- Experience leading leaders and building highly engaged Area and Store Managers.
- Confidence making decisions in a fast-paced, high-growth environment.
- A passion for coaching, developing people and creating accountability.
- Strong analytical skills—you love the numbers as much as the people.
- Experience opening new stores and scaling retail operations is highly regarded.
- Experience with retail technology such as Redcat, Odoo or similar systems is a bonus.
Why Daniel’s?
Because we’re building something special.
We’re ambitious without taking ourselves too seriously.
We’re growing quickly but still back great ideas.
You’ll have the opportunity to shape the future of one of Australia’s fastest-growing bakery brands, work alongside passionate people and genuinely influence where we go next.
Plus you’ll enjoy:
- A business with exciting national growth plans.
- Real ownership and the freedom to make an impact.
- A collaborative executive team that backs good ideas.
- Opportunities to lead transformational projects.
- A culture that celebrates success, values people and loves having fun.
- And yes… donuts. Lots of donuts.
Think you’ve got what it takes?
If you’re ready to build high-performing teams, grow an iconic Australian retail brand and help write the next chapter of the Daniel’s Donuts story…
Apply now.
Let’s make retail even sweeter.
