Overview
Head of Social Storytelling Jobs in London, England, United Kingdom at Beauty Pie
Title: Head of Social Storytelling
Company: Beauty Pie
Location: London, England, United Kingdom
We’re Beauty Pie. We’re the world’s first luxury beauty and wellness buyers’ club. And we’re disrupting the beauty industry, one face cream at a time.
Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail – and overpay for all the crazy markups. Now, our members have access to shop from the best-quality beauty and wellness products (from the leading labs in France, Switzerland, Italy, Germany, Japan, Korea, etc) and get a bigger piece of the Beauty Pie.
So, what will you be doing?
Reporting to the CMO today and the Brand Director in future, you will lead the creation of engaging, story-driven (primarily video) content across all organic social media platforms to position Beauty Pie as the ultimate disruptive behind-the-scenes beauty brand
Approaching it like an entertainment or media brand, own social media planning, programming, publishing and analysis for all social channels including Instagram, Facebook, Tiktok, YouTube, LinkedIn and more
You will also oversee the planning and programming for founder Marcia Kilgore’s personal social channels
Develop and implement social media strategies to build brand awareness and engagement through unique content that takes viewers behind the scenes of the beauty industry, filling them in on industry secrets and hacks
Create and oversee the management of social media programming and content calendars
Use innovative social video to break through the same old boring beauty content of our industry to create something completely new, different, engaging and entertaining (e.g. what Liquid Death has done in FMCG and SSense has done in fashion)
Collaborate with the Creative Studio to oversee video production for social media, focusing primarily on short-form, platform-specific content with the goals of entertaining, engaging and educating in a totally new and unique way
Collaborate with the wider Marketing team to ensure social campaigns align with broader brand initiatives, including supporting launches and offers
Have dotted-line oversight of the Community team (who report to the Member Happiness / Customer Service team), to align editorial objectives and execution for the Facebook Group
Analyse social media metrics to refine storytelling approaches
Manage and develop a small team of social marketers
Stay updated on social media trends, tools, and best practices
Provide thought leadership on storytelling trends within social media and the beauty industry
We believe it’s all about mindset, great skills, the right attitude and a fantastic work ethic. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway!
Proactive, ambitious and energetic social marketer, looking for the opportunity to make your mark and achieve something remarkable, creating something totally new in the social space
Extensive experience in social storytelling and content creation, whether in social media for brands, journalism or entertainment
Deep understanding of social media platforms, including Instagram, Facebook, TikTok, Youtube and LinkedIn
Exceptional storytelling skills, with a focus on visual narratives
Experience briefing and storyboarding video content
Proven track record of growing social media audiences and driving engagement
Ability to work collaboratively with cross-fu…
