Overview
In-Store CRM Manager, Prada Beverly Hills Jobs in Beverly Hills, CA at Prada Group
Title: In-Store CRM Manager, Prada Beverly Hills
Company: Prada Group
Location: Beverly Hills, CA
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.
The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
JOB PURPOSE
The CRM Manager will represent the company and is a brand ambassador and key contributor to the client development in their assigned store. The candidate will use their client development expertise to grow the business of the Store.
This person will increase sales and guarantee customer loyalty by increasing repurchase rate and the number of top spending customers, as well as recruiting high potentials and strengthening relationship with existing clients, in particular the VICs. This candidate supports and contributes to the achievement of sales targets for VICs and the store as a whole.
You contribute to the store results by:
Impacting the quality of the customer journey
Building client loyalty to the brand and supporting long-term effective relationships
Developing the Sales Staff skills (clienteling and customer service)
Utilizing and managing the different CRM tools to develop customers
Bringing a new portfolio of Clients with the store and building personal relationships with them
Contributing to the total sales performance of the store
RESPONSIBILTIES
Clienteling Staff Training
Foster and cultivate a clienteling culture among the store team, emphasizing the importance of driving business through private appointments while promoting the values and essence of Prada and Miu Miu
Train store teams on clienteling practices and activities, ensuring that new team members are on boarded using the North America training resources. This will help maintain consistency in the skill set across all members of the store team.
Maintain a consistent flow of information between the store and the North America Client Development team
Ensure all confidential information regarding celebrities and VIPs is kept secure
Assist Sales Staff in their clienteling activities, ensuring that all team members are trained to actively use available CRM and clienteling tools to maximize client benefits.
Analyze different shopping behaviors and approach potential VICs by their preferred channels
Keep the team updated on digital activities and encourage proactive use of digital tools to maximize client benefits
Collaborate with store Managers, identify talented sales assistant for VICs management and suggest the best fit
Partner with store Managers and training department; focus on Sales Staff needs to reinforce key knowledge and skills
Business
Ensure the adoption, consistent execution, and follow-up of the North America and Group clienteling strategy, resources, and culture a…
