Overview
Influencer Marketing Executive Jobs in Chennai, Tamil Nadu, India at Plush
Title: Influencer Marketing Executive
Company: Plush
Location: Chennai, Tamil Nadu, India
About the Role
We’re looking for an Influencer Marketing Executive who understands creator culture, social media trends, and brand storytelling. This role involves identifying the right influencers, managing collaborations end-to-end, and building campaigns that drive engagement, awareness, and brand growth.
You’ll work closely with content, brand, and performance marketing teams to execute impactful influencer campaigns across platforms.
Key Responsibilities
- Identify and onboard relevant influencers, creators, and brand ambassadors aligned with the brand
- Manage influencer campaigns from outreach and negotiation to execution and reporting
- Build and maintain strong relationships with creators, agencies, and talent managers
- Coordinate content timelines, approvals, deliverables, and campaign tracking
- Monitor campaign performance, engagement metrics, and ROI
- Stay updated with social media trends, viral formats, and emerging creators
- Assist in planning influencer gifting, seeding, launches, and PR activities
- Ensure influencer content aligns with brand tone and campaign objectives
- Maintain influencer databases, budgets, and collaboration records
Requirements
- 1–3 years of experience in influencer marketing, social media marketing, or brand collaborations
- Strong understanding of Instagram, YouTube, and emerging social platforms
- Excellent communication, coordination, and negotiation skills
- Ability to identify relevant creators based on audience and brand fit
- Organized, proactive, and detail-oriented approach to campaign management
- Prior experience in beauty, fashion, lifestyle, or D2C brands is a plus
