Overview
Integrated Digital Marketing_UGG Jobs in Tokyo, Japan at Deckers Brands
Title: Integrated Digital Marketing_UGG
Company: Deckers Brands
Location: Tokyo, Japan
Deckers BrandsとDeckers Japanについて
『UGG』『Teva』『HOKA』を扱うデッカーズジャパンは、革新的なフットウェア・アパレル・アクセサリーの販売・卸売・マーケティングを行うグローバルカンパニーです。
今年は U.S. News & World Reportによる”2024-2025 Best Company to Work For（働きがい認定企業）”に認定されました。デッカーズでは、社員が最高のパフォーマンスを発揮できる環境を整えることをサポートしています。当社のバリューの一つである”Come As You Are （ありのままに）”のとおり、社員が自分らしくあれることで創造性が生まれ、企業のさらなる成長に繋がると信じています。
★★★Deckers採用ページ★★★
The Integrated Digital Marketing will plan and prepare the Go To Market (GTM) process and assets communicating the plan to internal stakeholders (ugg.com, Wholesale Partners and Merchandising). The IDMA will be central in keeping the business functions aligned and integral in bringing to life the products and stories created by the brand.
業務内容（職責）
※ (%)は全体の業務に対する割合を指します
■ Support and Enhance the Seasonal GTM process for the respective sales channels. (50%)
• Working with the Merchandising, EC,Retail and Marketing functions, the IMA will develop and communicate the holistic seasonal GTM strategy promoting our focus products, key stories and brand moments.
• In preparation for the season, create the necessary materials to ensure alignment and a clear directive as to how we deliver our product and stories.
■ Brand Site Content Management. (35%)
• Lead and support our Brand Site Communications program. Be responsible for the content and coordinating the integrated marketing plan across our digital touchpoints (ugg.com, email, programmatic marketing, and evolving new media).
■ Trade marketing support. (10%)
• Content check and management, develop and distribute trade marketing assets for ugg.com and Wholesale partner sites. Assets include photographs, videos and copy.
■ Administrative / Ad-hoc. (5%)
• Manage external partners and vendor’s communication and billing.
• Support the Global Marketing Team as needed.
※副業・兼業不可
【Education/ Experience】
• Bachelor’s Degree preferred.
• 3+ years experience in the fashion, sportswear and/or lifestyle brands industry.
• 5+ years experience in either advertising, site management and/or retail marketing.
【Skills/Competencies】
• A planner. Capable of aligning stories and moments and delivering the plan in a clear and concise way.
• An instigator. Requires the willingness to reach out across functions to improve the status quo or start something new.
• A team player. Work cross functionally with stakeholders to enhance the customer journey and deepen the brand’s relationship with individual customers.
• High-Mid level verbal and written business communication in English.
• Knowledge and use of Adobe Illustrator, Photoshop, PowerPoint, Excel, Word.
All leaders at Deckers Brands must be able to demonstrate our leadership behaviors –
• Come As You Are
• Better Together
• Commit To Create
*******
We celebrate diversity–of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gend…
