Overview
Jefe de producto Jobs in Mexico City, Mexico at Parfums Christian Dior
Title: Jefe de producto
Company: Parfums Christian Dior
Location: Mexico City, Mexico
We are looking for a Product Manager who will be responsible of the consolidation and growth of our brand by its participation in the market in each axis, through strategies aligned to the Annual Marketing Plan and our international guidelines.
Main responsibilities:
Develop a 360° marketing plan and execute it for product release, based on the Brand’s guidelines, as well as coordinate the budget along with the Marketing Grouper, to analyze the impact in the market.
Price analysis according to the price increase of the competitors and price positioning for the new products
Elaborate a monthly forecast with our KAMs and the forecast planner, comparing previous launches, with the purpose of improving actions related to our products.
Analysis of Sell In and Sell Out in order to identify the needs of each and every one of our clients and doors and monitor sales versus the annual growth objective and rank in the market.
Periodically generate, along with Commercial area, reports of the product’s growth, in order to propose actions of renewal and to help consolidate sales strategies.
Collaborate with the trade marketing team in order to negotiate with the retailers full decorations, product launches activations or repromotion for key moments of the year.
Coordination of the brand’s promotional areas and its excellent execution, along with sales, merchandising and trade marketing.
Responsible for the monthly distribution of PLV, by executive, according to the needs of each of the clients.
Development and implementation of an annual PR Strategy (events and influencers/bloggers monthly strategy)
Ideal profile:
Marketing, Administration or Business degree.
Previous experience in marketing and working with retailers
Experience or knowledge in the luxury industry is a plus
Management or understanding of different sales channel
Fluent in English
Effective communication
Creativity
Commercial vision in the brand’s positioning
Analytical and strategic thinking
Sensibility for comprehension of the luxury and fashion market.
Results oriented
