Overview
Junior Creator Manager (all genders) Jobs in Berlin, Berlin, Germany at Zalando
Title: Junior Creator Manager (all genders)
Company: Zalando
Location: Berlin, Berlin, Germany
THE ROLE & THE TEAMThe Onsite Creator Content Team (OCC) changes influencer marketing as you know it. We’ll do this by building a community of creators from all walks of life who are excited to create content that tells stories of diversity, inclusivity, self-expression and sustainability through fashion. We will create and share style inspiration that’s relevant and interesting to all our diverse Zalando customer base across all our Zalando platforms to keep them coming back again and again.
As an Jr. Manager for the Onsite Creator Content Team (OCC), it’ll be your job to source, recruit and manage a pool of nano and micro creators who deliver content for Zalando, primarily focussing on Get The Look – our onsite inspiration page. You’ll work closely with the creators to make them feel part of the Zalando family while building an engaged network of diverse people of influence to create high impact content our audience loves. You’ll act as the first point of contact for Creators as well as providing ongoing performance feedback to help the creators improve their content as well as taking care of operational topics such as compensation, contracting and tracking links as well as providing input to on-going projects. You’ll be social first, a native on Instagram and TikTok and soundly aware of the type of content that connects on these channels.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Creator Management You’ll be responsible for sourcing, recruiting and managing a pool of ~75 Creators to be part of Zalando’s creator programs, primarily Style Creator Program which creates content for Get The Look. You’ll be building relationships with creators and ensuring they love being a part of our programs whilst reflecting the values of Zalando. You’ll take care of contracting, compensation, briefing, providing tracking links and other operational topics.
Solve something that matters You’ll be responsible for working with the broader team to define our core creator management processes and performance management framework for creators.
Put yourself in the customer’s shoes You’ll act as the first point of contact for our creators whether that is ensuring they have the necessary tools to create content or following up with them in case anything isn’t delivered or providing answers to queries about the programs
Analyse and adapt Dealing with multiple creators, you’ll know how to measure and report on success against strategic goals, quickly adapting when necessary to optimise performance. You’ll be able to pull insights from multiple data sources that can help steer the performance of the creators to ensure they deliver on the goals of the programs
Continuous Improvement You’ll be on the frontline when it comes to working with creators and will be best positioned to identify opportunities to improve our ways of working that you can share with the relevant stakeholders. You will build and transfer knowledge of problems and opportunities relative to creator management (e.g. design and execution of creators’ surveys and interviews) and will contribute to new strategic creator management initiatives.
WE’D LOVE TO MEET YOU IF
You have a minimum of 1 – 2 years of relevant work within fashion, lifestyle or influencer marketing
You have experience with sourcing and contracting of creators or talent management
You have a high level understanding of the influencer marketing in…
