Overview
Key Opinion Leader Jobs in Riyadh, Saudi Arabia at 51Talk Headquarters
Title: Key Opinion Leader
Company: 51Talk Headquarters
Location: Riyadh, Saudi Arabia
KOL is an important position to ensure the source of leads. This position is recommended to be held by Saudi locals, preferably Riyadh people:
basic：
Better understanding of local MCN agencies;
Better understanding of target users.
Main responsibilities:
KOL-based media strategy planning:
According to the company’s marketing goals and budget, formulate a social large-scale purchase plan, and ensure that the execution of the plan is in line with the company’s strategic direction.
Evaluate different social media platforms and select the most appropriate channels for KOL placement, etc.
Regularly analyze market trends and competitive product strategies, and provide media suggestions and optimization plans for the company.
KOL placement and optimization:
Responsible for the execution and management of KOL placement, ensuring that all types of advertisements are launched on time and achieve the expected results.
Monitor the data performance during the advertising process, and optimize in real time based on data feedback to improve the advertising effect.
Accurately manage and optimize KOL media placement (such as search engines, social media advertising, etc.).
Supplier negotiation and management:
Establish a good cooperative relationship with MCN, negotiate prices and contract terms, and strive for preferential procurement conditions.
Manage long-term cooperation with MCN and various platforms to ensure that the advertising effect and cost are within the budget.
Job requirements:
Education requirements: Bachelor degree or above, advertising, marketing, media and other related majors are preferred.
Work experience: More than 2 years of experience in KOL purchase or advertising, familiar with Saudi Arabia’s MCN and KOL ecosystem
Professional skills:
Familiar with the KOL purchase process, master the delivery and optimization skills of various social channels and platforms.
Have a wide range of MCN and KOL cooperation resources, and use them for the company.
Strong data analysis ability, can adjust the delivery strategy according to the advertising effect and improve ROI.
Personal qualities:
Have good communication and negotiation skills, and be able to establish long-term cooperative relationships with suppliers and media.
Have strong stress resistance and can perform tasks efficiently in a fast-paced work environment.
Strong result orientation, self-driven, and responsible for the results.
Salary: To be determined
