Overview
Lead Experience Stores Jobs in Mumbai, Maharashtra, India at Birla Opus
Title: Lead Experience Stores
Company: Birla Opus
Location: Mumbai, Maharashtra, India
Job Purpose: The Lead – Experience Stores is a critical role that requires creativity, curiosity and operational excellence in equal parts. You will be responsible for delivering a delightful experience to all customers walking into our stores across the country.
You will own this goal from the beginning to the end – defining the strategy, execution of the SOPs, the cycle of events and activities and tracking progress. You will supervise the store fitout and ensure timely delivery of each store. You are expected to bring in domain expertise and understanding of various markets to fine tune our concepts and create retail spaces that are unique and locally relevant. Your ultimate goal is to ensure that these stores deliver
on the twin objectives of brand building & sales.
What you must have:
At least 8-10 years of experience handling consumer retail experiences – ideally in home décor, fashion or accessories
Must have been responsible for planning and executing event calendars
Must have been responsible for store operations – preferably P&L
Must have experience in store fit-outs and roll out, managing multiple project vendors
Must have excellent written and verbal communication skills.
Other desirable traits:
Creative problem solving
Communication & visual story telling
Comfortable with ambiguity
Ability to take ownership.
High standards of excellence & detail orientation
Key Result Areas
Experience Centre Set up:
Define experience centre design principles in line with overall brand identity.
Develop Experience Center design / designing various modules .
Identify location / type for different categories of experience centres across 16 cities
Oversee execution of experience centre set up.
Ensure timely upgrades at experience centres
Operations:
Define SOP for Centre operations and ensure compliance to internal Process and
statutory compliances.
Build up IT, Digital and automation systems to ensure continuous journey across online and offlline platforms.
Monitor compliance for all regulatory issues.
Team Management:
Set recruitment norms and productivity norms for in-store teams.
Training of team on systems / processes and consumer interaction to deliver outstanding consumer experience.
Consumer Centricity:
Create top of the line differentiated in-store consumer experience.
Develop Experience Centre as a centre of excellence hub for all service offerings.
Store Promotions:
Develop Store Promotion strategy and guidelines/ Develop content for store
promotions to drive targeted customer footfalls.
Track effectiveness of various Store Promotion campaigns– Online and offline
Plan for local events and meets aimed at influencers
Drive promotion of premium products and services & Ensure Targeted conversion %
Profit & Loss:
Set P&L / CAPEX / Consumer conversion / Products & Services sales targets
Support sales team to Achieve targeted P&L / CAPEX and cost control
To know more about Birla Opus click here: https://www.birlaopus.com/
