Overview
Manager, Brand Lifestyle Jobs in New York, NY at Authentic Brands Group
Title: Manager, Brand Lifestyle
Company: Authentic Brands Group
Location: New York, NY
Who We AreAuthentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why AuthenticYou’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll DoAs Brand Manager, you’ll be responsible for helping manage and lead the direction of Authentic’s Lifestyle brands ensuring their continual growth and viability in the global market. You’ll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.
What You’ll Be Working OnDrive Brand Performance
Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
Manage and coordinate brand activity across the various functions including business development, marketing, and other functions as needed.
Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
Attend & assist with Brand Summits to communicate brand message to external partners
Manage licensee partner relations
Consolidate and organize key business development tools for licensees (i.e. product catalogs, line sheets, pricing).
Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).
Drive Brand Development
Work in tandem with SVP, Directors, and other partners to map out product and category strategies that sustain and grow the brand globally
Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans
Present brand seasonal product lines, identifying trends and best-sellers, and calendar t…
