Overview
Manager – D2C | Direct To Customer Jobs in Greater Kolkata Area at OSAA by Adarsh
Title: Manager – D2C | Direct To Customer
Company: OSAA by Adarsh
Location: Greater Kolkata Area
Hiring: D2C Growth & Performance Manager for Vaayu (Our Pret Line Brand)
Location: Kolkata
www.vaayu.co.in – Vaayu is a premium fashion D2C brand entering its next growth phase and we're looking for someone to work directly with the founders to build the online growth. Someone who combines analytical thinking with strong execution, has experience scaling D2C brands, and thrives in a fast-moving entrepreneurial environment.
Key Responsibilities
· Growth, Performance & Online Business
· Own and scale paid acquisition across Meta & Google with full budget responsibility.
· End to End execution of performance marketing, CRO, CAC, ROAS, LTV, and
· contribution margins.
· Build and manage a structured creative testing framework (hooks, formats, messaging).
· Scale revenue profitably across Vaayu’s D2C website and marketplaces.
· Track performance dashboards and translate insights into action.
· Brand Strategy & Positioning
· Develop and execute integrated brand and marketing strategies aligned with Vaayu’s
· premium fashion positioning.
· Ensure consistent brand storytelling across digital, retail, and campaign touchpoints.
· Strengthening Vaayu’s presence in the luxury & contemporary fashion ecosystem.
· Digital Marketing & E-commerce
· Drive end-to-end e-commerce growth across websites, social, and marketplaces.
· Manage SEO, email/SMS, retargeting, and funnel optimization initiatives.
· Improve on-site conversion, repeat purchase, and CRM Retention.
· Content Strategy & Communication
· Influencer partnerships, creator-led growth, and content strategy with performance driven creative frameworks
· Support retail store launches and in-store marketing initiatives.
· Align offline efforts with digital growth goals.
Experience & Requirements
· 3–5 years of experience in D2C growth, performance marketing, or fashion/luxury marketing.
· Proven experience scaling high-AOV D2C brands and owning paid media budgets.
· Strong understanding of Meta & Google Ads, creative testing, and performance analytics.
· Deep knowledge of fashion branding, digital storytelling, and online business models.
· Strategic thinker with strong execution ability and data-driven mindset.
· Comfortable operating in a fast-moving, founder-led environment.
· Strong fit if you’ve scaled high-AOV D2C brands and owned budgets.
If you've built growth engines, owned budgets, and want a front-row seat to building a premium consumer brand, we'd love to talk.
You'll own:
⚡ Growth strategy & execution
⚡ Performance marketing (Meta & Google)
⚡ E-commerce revenue & profitability
⚡ Brand building & storytelling
⚡ Influencer and creator partnerships
⚡ Customer retention, CRM & conversion optimization
⚡ Special projects across online and offline growth
You're a strong fit if you've:
✅ Scaled high-AOV D2C brands
✅ Owned significant paid media budgets
✅ Built growth engines with a data-first mindset
