Overview
Manager, Influencer Strategy & Relations Jobs in New York, NY at Madewell
Title: Manager, Influencer Strategy & Relations
Company: Madewell
Location: New York, NY
Our StorySimply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.
Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?
We’re proud to have been recognized as an industry leader in:
America’s Greatest Workplaces for Diversity (Newsweek, 2023)
America’s Greatest Workplaces for Women (Newsweek, 2023)
Best Employers for Diversity (Forbes, 2022)
Best Employers for New Grads (Forbes, 2022)
Best Place to Work for LGBTQ+ Equality (The Human Rights Campaign Foundation, 2022)
Overview:
We are seeking a creative and results-driven Influencer Marketing specialist to join our Brand Marketing team. In this role, you will be responsible for developing and executing influencer strategies to increase brand awareness, drive engagement, and boost sales. You will own identifying, recruiting, and managing relationships with influencers who align with our brand values and target audience.
The ideal candidate will bring a blend of creativity, strategic vision, and relationship-building skills to the table, driving innovative initiatives that elevate our brand presence and drive business growth.
Key Responsibilities:
Develop and implement an ongoing, multi-dimensional influencer strategy to enhance brand awareness and engagement across social media platforms.
Maintain brand influencer relationships across all campaigns and tiers.
Work closely with brand marketing & creative teams to translate product and brand priorities into a compelling influencer strategy.
Create compelling tastemaker seeding packages that align with key product moments including collaborations, campaigns and launches.
Lead VIP and celebrity seeding program in partnership with LA based agency and showroom.
Manage paid campaigns including negotiating partnerships and contracts, and ensuring all collaborations align with brand guidelines and objectives.
Work closely with the brand creative team on briefing and managing deliverables. Generate comprehensive reporting to help steer future partnerships.
Manage and oversee execution of influencer affiliate programs, working closely with the performance marketing team to set goals and drive business growth consistently.
Create a mid-tier to micro-influencer strategy that drives reach and niche audience engagement.
Stay updated on industry trends and best practices in influencer marketing, and propose innovative ideas to drive continuous growth.
Manage influencer budgets, ensuring optimal allocation of resources to maximize ROI.
Handle influencer outreach, communications, and logistics, including sample shipments, event invitations, and campaign briefings.
Manage and steer agency partners to help achieve brand goals.
Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience (8 years) in influencer marketing, preferably within the retail or fashion industry.
Strong understanding of social media platforms, content creation, and influencer marketi…
