Overview
Manager – Media and Campaign Planning Jobs in Gurgaon, Haryana, India at adidas
Title: Manager – Media and Campaign Planning
Company: adidas
Location: Gurgaon, Haryana, India
Manager- Partner Program Media & Campaign Planning
Area: Emerging Markets
Department: Sales
Direct Reporting Line: Director, DPC EM
Indirect/secondary reporting line: NA
Subsidiary/country: Emerging Markets
Location: India
GSMS Grade: M4
Number of Personnel Managed: NA
Cost Center/Budget and/or Revenue Responsibility: As per agreed NS targets
Purpose & Overall Relevance For The Organization
To ensure profitable market share and net sales growth for the Partner Program in Emerging Market (EM) while respecting the image of the adidas Group brands
Support the growth of the Partner Program, accountable for improving financial performance of your winning digital accounts
Show clear “expertise in the digital space”, and support the required initiatives and capabilities to “win the digital marketplace” with increased sell through and market share across all accounts with a focus on key digital players across the clusters within EM
Support the EM Digital Partner Commerce (DPC) organization, by providing oversight and excellence through people leadership across the Digital planning, Campaign Management & Analytics functions.
Functional Mandate
The Manager, PP Media and Campaign Planning, partners with the Director, DPC by providing leadership and oversight of the Digital Planning, Campaign Management and Campaign Analytics. He/she helps drive overall channel net sales goals aligned with DPC Partners onboarded on Partner Program through relentless execution of brand and channel priorities through enhanced levels of engagement and internal stakeholders at adidas.
Key Responsibilities
Digital Planning & SWB Management
Negotiation and alignment of on-platform media plans with PP partners as per NS plans
Oversee the end-to-end execution of the MWB budget to ensure best results for the brand on DPC platforms through excellence in interaction model with partners and internal teams (Finance, Marketing) & DPC partners.
Ensure best-in-class execution of the Joint Marketing Plan with PP platforms including Commercial and Brand moments activation every month
Data Analytics:
Drive excellence in interpretation of funnel data and sellout data and metrics.
Establish regularized cadence to track on actionable insights from brand performance insights from reports available on all PP platforms.
Assess on-platform performance on Share of Search, Keyword performance, Brand recall, Awareness index, Consideration metrics, New to Brand % etc.
Campaign Management & Optimizations
Drive regularized implementation and optimization on Display and Search campaigns being executed with platforms in conjunction with Commercial and Brand events calendars
Establish regularized cadence to track campaign performance across platforms
Key Relationships
External: PP partner’s category team, marketing teams
Clusters: DPC Teams, CTC and Brand Activation team, Finance team
Hub: CTC, Finance, Ecom
Knowledge, Skills And Abilities
A Growth and a Digital mindset
Strong interpersonal skills, influencing skills: Very good communication and negotiating abilities as well as high presentation, relationship management and facilitation skills.
High degree of commercial and business acumen (e.g. sales, retail, trade marketing, customer service, finance and controlling)
People & Stakeholder management experience
Independent & Interdependent working style: Able to work on his/her own and drive …
