Overview
Manager of Creative/ Art Director Jobs in Watford, England, United Kingdom at TJX Europe
Title: Manager of Creative/ Art Director
Company: TJX Europe
Location: Watford, England, United Kingdom
We’re looking for someone with two special attributes; you have a huge passion for fashion and you’re a guru art director. You could be our new Manager of Creative (Art Director)! We’d love you to have extensive experience (10+ years) and work closely with our AVP/Head of Creative. You’ll also partner with two other Managers of Creative within the Creative Team and manage everything creative between you as a united and high functioning team. You’ll partner with external Advertising, Digital, Design, Employee and PR agencies of-record (particular for TK Maxx and Homesense). We want you to steer, lead and deliver industry leading art direction and design. Let your love of all things fashion, love of photography and design, combined with stunning art direction skills allow you and your team to create strong advertising/brand/digital campaigns from concept to finished product across all media, across the TJX Europe brands.
We’d expect you to have; strong photography campaign ideas, digital media/social content knowledge/experience, understand store openings, in-store/signage and short form video (emails/socials/digital screens). This role will have a massive creative impact across TJX Europe, HomeSense, TK Maxx Brands and CR.
Key Responsibilities:
Help steer and lead the brand visions/design look and feel and help take responsibility for the studio’s output and day-to-day brand management and specifically:
Senior Ally:The AVP/Head of Creative needs another strong and credible Manager Of. To work with the other Managers Of to co-develop strategies, implement change and galvanise the entire team on the bigger cross functional projects. Be part of a strong Manager Of team and sign off work in AVP’s absence, attend meetings when requested on their behalf and advise counsel on all matters related to creative development, talent management and hiring. An expectation that this elevated senior Manager Of position would earn respect within the Creative Team and be automatically deferred to on any number of matters, issues and creative development.
Brand:Guide, adapt and ensure brand/design guidelines, design toolkits are on point, up to date and reflect any movement in the brands (TK & HomeSense) visual position/development across all channels.
E-com:Manage E-com designers and sell, sell, sell in a fun, refreshing and brand relevant visual look & feel, understanding of SEO and A/B testing/segmentation.
Digital/New media:Work closely with other Managers of Creative, the digital team and any external partners to deliver fresh, fun and relevant digital/ATL advertising and content
Charity:Lead, deliver and produce brilliant creative ideas and design for our chosen charity campaigns across all media
Openings/Stores:Create and execute integrated Grand Opening campaigns (across above and below the line, in-store, ambient and tactical)
In-store:Create fun and visually impactful design elements for one-off promotions or events in partnership with the graphic design team to deliver integrated comms and in-store campaigns.
Various Media:Help produce creative work for ambient media such as buses, lorries, bags, and one-off guerilla marketing
Direct/Door-drop:Work closely with any creative partners and the wider design team to deliver effective and intriguing direct mail and door-drop creative.
Collateral:Work with creative partners to provide great design for in-store promotions and collateral ma…
