Overview
Manager of Digital Marketing Jobs in New York, NY at SBH Fashion
Title: Manager of Digital Marketing
Company: SBH Fashion
Location: New York, NY
Reports To: VP of Marketing
A leading vertically integrated fine jewelry brand, is seeking an energetic, hands-on Manager of Digital Marketing to own and scale our paid social, paid search, and email marketing programs. This is a rare opportunity to take a high-visibility role with real impact—2x and 3x our digital revenue over the next 12–24 months. If you’re whip-smart, analytically fierce, and creatively bold, keep reading.
What You’ll Do
Own performance marketing. Manage and scale paid social (Meta, TikTok, Pinterest), paid search, and other verticals.
Email is your playground. Drive lifecycle marketing, segmentation, A/B testing, and automation to unlock LTV.
Relentlessly optimize. You’ll test copy, creative, placements, landing pages, offers, and audiences—then test again.
Creative strategist. Partner with our in-house team to ensure every ad and email reflects brand and performance best practices.
AI-native thinker. Use AI tools to accelerate creative production, campaign analysis, customer insights, and personalization.
Data-first decision-maker. Own dashboards, reporting, and daily performance reviews. Find what works—and scale it.
Hands-on manager. Roll up your sleeves and execute while also helping guide agency and cross-functional partners.
Scale what works. Identify winning campaigns, growth levers, and scalable funnels to 2x and 3x the web business.
What You Bring
5+ years experience in direct-response digital marketing (DTC ecommerce preferred)
Proven track record of scaling paid media accounts profitably
Deep knowledge of Meta Ads, Google Ads, Klaviyo (or equivalent platforms)
Strong analytics skills; you love ROAS, CAC, CTRs, CPAs, AOVs, and digging into GA4
Creative chops—you understand what makes thumb-stopping, high-converting creative
AI-savvy—comfortable using tools like ChatGPT, Midjourney, Jasper, or custom scripts to work smarter and faster
Bias for action, sense of urgency, high personal accountability
Ambition—you’re ready to drive impact and take your career to the next level
Compensation:
Base Salary of $130k – $160k + bonus
