Overview
Marketing Analyst Jobs in Boston, MA at Rue Gilt Groupe
Title: Marketing Analyst
Company: Rue Gilt Groupe
Location: Boston, MA
THE ROLE: Marketing Analyst, Loyalty and Payment ProgramsJoin Rue Gilt Groupe as a Marketing Analyst, Loyalty and Payment Programs, and help drive one of our most important strategies: Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupe’s growth.
As a Marketing Analyst, Loyalty and Payment Programs, you’ll develop deep expertise in value drivers for our top buyers. You’ll exercise your relentless curiosity to leverage data and customer insights to identify opportunities and develop powerful narratives that will redefine how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M+ Rue La La and Gilt members. You will also help launch and build new payments programs, starting with our current Buy Now Pay Later partnership with Afterpay.
The Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs and launch of new payments partnership.
What You’ll Do
Execute Marketing Strategy: In order to transform our hallmark customer loyalty programs, you’ll execute campaigns against rigorous Test and Learn roadmaps. You’ll work to report on and monitor key performance metrics, maximizing loyalty enrollment & activation across the customer lifecycle.
Build Top Customer and Payments Knowledge Base: Our Marketing team runs on data, so you’ll hone your knowledge about our top buyer behavior & identify trends and opportunities by analyzing large sets of quantitative & qualitative data. You’ll develop expertise in loyalty drivers while owning reporting of channel performance metrics, and institute test-and-learn methodology to leverage technology to achieve desired results. You’ll be the subject matter expert tracking performance to help identify opportunities with current and new payment programs.
Partner Cross-functionally: You’ll get to closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to guide execution of program campaigns. You will not only help develop the look and feel of campaigns but will be responsible for working to package up the learnings!
About You
2-4 years’ experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
Builder mentality — you think in terms of customer problems and technology solutions
Excellent communication and stakeholder management skills
Positive, people-oriented, and energetic attitude
Strong analytical acumen and data-driven problem-solving skills with proven ability to drive to action.
Bonus points for…
If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.
Prior experience with Loyalty or Customer Engagement programs, Payments programs, or performance marketing in high-growth, test & learn environments
Prior experience with Tableau
Expected Base Salary Range: $75,000 – $85,000
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior …
