Overview
Marketing & Apparel Lead Jobs in Charleston, SC at Pack Athletics
Position Overview
This role is designed to support the organization through a combination of strategic marketing initiatives, and apparel brand expansion.
Key Responsibilities
Marketing & Brand Development
- Lead concept development, creative direction, and execution of marketing campaignsOversee advertising performance and analytics, including tracking, reporting, and optimization
- Manage and grow Pack Athletics social media presence (Instagram & TikTok), including: Creation of Stories, Reels, and in-feed contentContent planning and trend-based ideation
- Audience growth and engagement strategiesResearch and evaluate new advertising platforms and opportunitiesProvide design support for business development initiatives and long-term growthprojects
Apparel Marketing & E-Commerce
- Serve as lead for apparel marketing, including campaign development and product launches
- Oversee development and launch of Pack Athletics e-commerce shop (target: January2027)
- Assist in execution of seasonal campaigns, including holiday catalog
- Lead photo editing, visual presentation, and overall layout for apparel content
Collaborate with Pro Shop team on:
- New product designs and collection concepts
- Development and launch of PACK Essentials lineCompensation Structure
Compensation + Benefits
- Hourly Compensation (Initial Period)
- Hourly pay provided through the summer season
- Full-Time Transition (After 60 days):
- Review and discussion of transition to full-time salaried compensation
- Benefits Package: Paid Time Off (PTO), including:
- All scheduled holiday closures
- One (1) PTO day for your birthday
- Two (2) weeks of personal PTO per calendar year
- Health Insurance Coverageâ—‹ 401(k) plan with Pack Athletics matching contributions up to 3%
Benefits:
- 401(k)
- Employee discount
- Health insurance
- On-site gym
- Paid time off
Work Location: In person
Title: Marketing & Apparel Lead
Company: Pack Athletics
Location: Charleston, SC
