Overview
Marketing Associate, Brand Growth & Strategy EMEA Jobs in London, England, United Kingdom at Ralph Lauren
Title: Marketing Associate, Brand Growth & Strategy EMEA
Company: Ralph Lauren
Location: London, England, United Kingdom
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Location: London, Ralph Lauren 50 New Bond Street
Department: Marketing & Communication
Contract: full time
Hours: 9am – 6pm, Monday to Friday
We are looking for a strategic, collaborative and creative marketing professional to join our EMEA Marketing Brand Growth team. This role involves overseeing the brand growth strategy for all RL brands (Polo, Collection, Purple Label, Lauren & Licensee) and developing a comprehensive marketing strategy for key regions and cities.
Key Responsibilities:
Lead and implement the regional vision and long-term strategy in collaboration with internal and external stakeholders.
Build a consumer-centric approach to engage local cultures effectively.
Develop a deep understanding of regional markets and consumer insights to enhance brand desirability and awareness.
Create impactful branding platforms and support innovative projects that align with business strategies.
Ensure effective cross-channel collaboration in marketing tactics to optimize relevance across various regions.
Success Factors:
To excel in this role, you will need:
A strong knowledge of regional markets and an in-depth understanding of the consumer and competitive landscape.
The ability to implement business strategies while aligning with the brand vision.
A transformative mindset to craft compelling campaigns that resonate across diverse geographic regions.
Proven project management skills to deliver large-scale campaigns successfully.
Experience, Skills & Knowledge
Ideal candidates will possess a genuine passion for the Ralph Lauren brand, a keen interest in fashion and digital innovation, and the ability to drive impactful results.
Essential Duties & Responsibilities:
Reporting to the Brand Growth Senior Marketing Manager, you will drive:**
Strategic Planning, Creative Leadership, and Collaboration
Assist the EMEA Brand Campaign Manager in coordinating key global and local campaigns aligned with product launches and brand moments.
Contribute to building Big Brand Momentum in priority cities through impactful 360° campaigns and immersive brand experiences.
Understand global and EMEA marketing communication plans, focusing on strategic product and consumer targeting.
Plan, manage, amplify, and evaluate complex marketing campaigns, ensuring alignment across all teams and stakeholders.
Foster strong internal and external partnerships, focusing on relationship management and ex…
