Overview
Marketing & Communication Manager Jobs in Taipei, Taipei City, Taiwan at Vacheron Constantin
Title: Marketing & Communication Manager
Company: Vacheron Constantin
Location: Taipei, Taipei City, Taiwan
MAIN PURPOSETo enhance Brand Awareness & Visibility in Taiwan, and to develop and execute PR/advertising activities in line with Brand Strategy & Guidelines.
Key ResponsibilitiesMarketing Strategy & Execution
Develop strategic planning of merchandising programs to premiumize our brand positioning and strengthen visibility.
Work with HQ, supply chain and local vendor to manage for VM, Publishing and visibility material.
Ensure all material and execution are strictly followed HQ guideline.
Intimate understanding of traditional and emerging marketing channels.
Ability to think creatively and innovatively.
Analytical skills to forecast and identify trends and challenges.
Communication Strategy & Execution
Develop strategic planning of Online & Offline Media advertising campaign to enhance brand awareness and keep the concept of Exclusivity, explore media territories close to the target.
Work with HQ and local advertising agency for advertising activities.
Ensure advertising material are strictly followed HQ guideline.
Good sense of media operation and able to provide solid media plan to enhance the effectiveness of media budget.
Familiarity with the latest trends, technologies and targeting audience’s usage/behavior.
Press Relations
Maintain and liaise with Online & Offline Media and to establish profound relationship with the Press
Maintain and Increase Brand Visibility via appropriate media channels.
Dispatch Press Release to local press and explore Media Angles to gain stronger Brand Visibility
Ensure Qualitative and Quantitative Editorial features.
Arrange related Press Trip (Watch&Wonder, Manufacture, The origin of the brand)
Events Organization (Corporate, Press, Retail)
To ensure Event Guidelines are followed.
To ensure Event Budget is strictly respected.
To liaise with Production House providing clear instructions and close supervision based on Corporate Guidelines.
To ensure Qualitative Event Execution.
To creatively form and well execution brand events to deliver the good and measurable ROI.
Reports
Monitor Qualitative and Quantitative Press Coverage.
Monthly Editorial Press Coverage Reports, Monthly Communication & Business Report, Online Hummingbird Report.
Event related Reports.
Planning
A&P budget control.
Annual Marketing, Communication and PR plan.
Others
Perform any other appropriate duties and assist in all tasks delegated by the General Manager.
PLV management included order and stock.
Liaise with local back office / HQ.
Provide strong support for Retail team and Wholesale sales to achieve annual budget.
Measure and report on the performance of Marketing/Communication campaigns, gain insight and assess against goals.
Key Performance Indicators
The execution result and efficiency of On/off line media investment for Communication area.
Media Exposure Performance for PR area.
Event ROI.
A&P spending control.
Stock level of PLV, Publishing and POSM material.
Internal/external communication.
Knowledge And Professional Skills
Minimum 10 years’ experience in Marketing/Communication field in Luxury Industry (Fashion, Watch and Jewelry) or PR Agency is a plus.
Strong Connection with Luxury Watch/ Lifestyle Media a plus.
Strong Communication & Presentation Skills.
Familiarity with Digital/Social media strategy development and execution.
Good sense of Luxury goods and Fashion.
Strong and matured personality.
Able …
