Overview
Marketing & Communications Manager Jobs in London, England, United Kingdom at Canada Goose
Title: Marketing & Communications Manager
Company: Canada Goose
Location: London, England, United Kingdom
Company DescriptionCanada Goose isn’t like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Job DescriptionThe Marketing & Communications Manager for EMEA is responsible for the development and execution of brand marketing campaigns including the management of campaign channel plans with relevant localization, brand partnerships, influencer and community development, and events film & entertainment. You will also ruthlessly ensure that all artwork is delivered on brand with channel relevancy. Requires regular interaction with cross functional key stakeholders to understand the needs of the business to ensure all activities are amplified 360 to maximize return on marketing investment. While your role focuses on the EMEA business, you are globally minded and understand the impact your efforts have on our global business.
QualificationsWhat You’ll Do:
Manage the localization of global brand campaigns for our retail stores
Develop and implement an aligned and integrated rolling retail marketing calendar to support all key go to market strategies and drive sell-through per channel
360 amplification of brand content to achieve maximum ROI and reach
Identify market and store specific opportunities and recommendations for marketing initiatives to drive awareness and reach new relevant audiences
Develop regional brand partnerships
Drive local F&E experiences working closely with central F&E team and EMEA PR team.
Analysis and appropriation of brand guidance results and digital analytics to drive decision making in full funnel spend
Event management of regional BC experiences
Driving the growth and nurture of local BC community with on-brand messages and activations
Manage community specialist and ensure strong growth and development of this brand tactic across the regions with on brand content per channel
Manage the Graphic designer to deliver on time on brand content across all channels
Manage the Marketing Coordinator to support the team across all projects and admin.
About You:
Exceptional skills in digital marketing, website management, email marketing, web analytics tools, search, engine marketing (SEM), display media, social media and Search Engine Optimization (SEO)
Experience working with cross functional teams to deliver creative and content deliverables
Abreast of the latest digital trends / technology and constantly learning
3 years’ experience managing a media program with a retail environment
Experience using a CMS and an understanding of the impact they have on SEO
Well-rounded marketing expertise across all channels
Strong understanding of global to local brand campaign management
Knowledge of market research practices and techniques
Strong analytical …
