Overview
Marketing & Ecomm Director Jobs in Los Angeles, CA at Miaou
Title: Marketing & Ecomm Director
Company: Miaou
Location: Los Angeles, CA
Company Description Miaou is a fashion brand founded in 2016 by Alexia Elkaim, born from a personal search for perfectly fitting jeans for a curvier body type. The brand began with a single signature pair of pants, distinguished by grommet embellishments that quickly resonated with customers. As demand grew, Miaou expanded into matching sets and introduced a wider range of fabrics while maintaining its focus on fit and distinctive details. Today, Miaou continues to evolve its collections while staying rooted in its original mission of creating fashion that celebrates diverse body types and personal style.
Role Description: Miaou is looking for a storyteller. The Marketing & E-Commerce Director leads marketing across the full funnel — brand, content, social, influencer, and performance — while owning the performance of our digital business. This person understands that every touchpoint, from a campaign to a product page to an abandoned-cart email, is a chance to tell Miaou's story. They know how to build a world around a brand, protect its identity, and translate that identity into demand, community, and revenue. It's a mix of strategic leadership and hands-on execution, working closely across teams.
What You'll Own:
Marketing & Brand Storytelling
- Full-funnel marketing strategy and annual marketing calendar — campaigns, product launches, and promotional cadence, all rooted in a cohesive brand narrative
- Brand identity and voice across every channel — content, social, influencer, and PR/partnerships — in collaboration with the creative team
- Performance marketing across Meta, Google, Affiliate, SMS, and Email, including budgets and media efficiency (ROAS, MER, CAC, LTV) — creative that converts without compromising the brand
- Email/SMS strategy, customer segmentation, and lifecycle marketing that deepens the customer's relationship with Miaou over time
- Customer acquisition and retention targets
E-Commerce
- Annual DTC revenue, contribution margin, and customer growth targets
- Site experience and customer journey — the site as an extension of the brand story, with a focus on conversion rate, AOV, and retention
- Site merchandising aligned to marketing campaigns and launches
- Forecasting, inventory alignment, and promotional planning
Team & Operations
- Daily, weekly, and monthly KPI analysis with actionable recommendations
- Agency, freelancer, and technology vendor relationships
- Building and mentoring a high-performing marketing and e-commerce team
Success Metrics
Revenue growth, contribution margin, CAC, ROAS, conversion rate, AOV, LTV, retention rate, and brand growth (audience, engagement, earned media).
What You Bring
- 7+ years in marketing, e-commerce, or growth leadership at a fashion or consumer brand
- A storyteller's instinct — you've shaped brand narratives that people remember, and you can point to the results
- Proven track record building brands and scaling DTC businesses
- Fluency across both brand and performance marketing — equally comfortable in a creative review and a ROAS report
- Strong analytical and financial acumen
- Deep knowledge of the Shopify ecosystem, CRM, and paid media platforms
- Experience leading teams and managing external agencies
- Excellent communication and leadership skills
- Retail industry experience preferred
Reporting
Reports to Founder & Creative Director.
- Direct reports: E-Commerce Manager, Performance Marketing Manager, Marketing Coordinator, and Customer Experience team. Also oversees external agencies, freelancers, and technology/analytics partners.
