Overview
Marketing Executive, Global Campaigns & Influencers Jobs in Manila, National Capital Region, Philippines at Love, Bonito
Title: Marketing Executive, Global Campaigns & Influencers
Company: Love, Bonito
Location: Manila, National Capital Region, Philippines
About UsLove, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The roleReporting directly to the HQ Brand Marketing Manager, you will support in developing and executing global campaign and influencer strategies to elevate Love, Bonito’s total brand awareness and love, increase product visibility, and drive sales growth. You will work closely with HQ marketing functions to initiate influencer campaigns and strategic partnerships to support and amplify overall campaigns strategy. This role will be integral in ensuring the success of Influencer marketing operations, collaborating closely with Love, Bonito’s key markets (SG, HK, US, PH, ID, MY) and HQ cross-functional teams to develop operational efficiency and scalability. You will analyse, report, and optimise influencer channel performance to ensure overall business goals are attained.
You should have / be
A passion for full-funnel growth with superior analytical acumen
A genuine interest in fashion and general female consumer products
An ability to think & work strategically and systematically
A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
Strong project management, multitasking and execution abilities
Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Main Responsibilities
Strategy Development
Support in designing and steering Love, Bonito’s global campaigns & influencer strategy
Identify, manage, and build long-term relationships with key global influencers & partnerships
Support in planning and executing global influencer marketing levers such as seeding kits and influencer event toolkits
Ensure alignment of country influencer strategies, activations, and profiles to global direction and brand alignment
Monitor influencer performance metrics and provide actionable insights for continuous optimization and improvement.
Support in managing global influencer marketing budget efficiently
Stay abreast of influencer marketing trends
Managing Workflows
Collaborate with country marketing teams and HQ cross-functional teams to build and optimise operational workflows
Support in identifying/developing the right tools and …
