Overview
Marketing Executive Jobs in Singapore, Singapore at Singapore Fashion Council
Title: Marketing Executive
Company: Singapore Fashion Council
Location: Singapore, Singapore
WHO WE ARE
Singapore Fashion Council (SFC) – formerly known as Textile and Fashion Federation (Singapore) is the official association for the textile and fashion industry in Singapore. Embracing a transformative vision, SFC aspires to become a Vibrant Asian Hub for Responsible Fashion.
With a focus on four pillars: Sustainability, Innovation & Technology, Internationalisation and Retail, SFC works closely with diverse partners across the value chain to offer thought leadership, extensive networks, and resources – to drive impactful change throughout the ecosystem.
SFC champions programmes which build capabilities, expand Singapore’s fashion and textile businesses internationally, and promote environmentally-friendly business practices. We aim to bolster the growth of local fashion designers and retailers and advocate the importance of raising the visibility of homegrown brands both locally and around the globe.
DORS is a leading fashion concept store located at Design Orchard, Singapore, dedicated to celebrating and showcasing a curated mix of Singapore’s best local brands. With over 70 homegrown labels under one roof, DORS brings together fashion, lifestyle, and accessories that embody the spirit of Singaporean creativity and craftsmanship.
Driven by a focus on style, sustainability, and storytelling, DORS champions emerging designers, meaningful collaborations, and thoughtfully made products. Every piece tells a story—rooted in culture, powered by individuality, and designed to inspire self-expression.
As a vibrant space at the heart of Orchard Road, DORS is more than a retail store—it’s a destination for discovery. From timeless wardrobe staples to bold new statements, DORS connects conscious consumers with the pulse of Singapore’s design scene.
WHO ARE WE LOOKING FOR?
SFC is looking for a dynamic, forward-thinking marketing professional who is passionate about creativity, digital innovation, and making a positive impact on the fashion industry. We are seeking someone with a strong appetite for learning, a collaborative mindset, and the drive to bring fresh ideas that elevate our brand and engage our community.
Reporting to the Head/ Manager of Marketing, you will play a key role in planning, executing, and optimising integrated marketing initiatives across digital and offline channels.
Key Responsibilities
- Support the planning, development, and execution of integrated marketing campaigns across online and offline platforms to drive brand awareness, engagement, and business growth.
- Manage and optimise SFC’s digital presence, including the corporate website, landing pages, social media platforms, and digital touchpoints, ensuring a seamless and engaging customer experience.
- Assist in implementing Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Generative Engine Optimisation (GEO) strategies to improve online visibility and search performance.
- Develop, curate, and maintain a comprehensive digital content calendar aligned with marketing campaigns, seasonal initiatives, and business priorities.
- Create compelling, audience-focused content for social media, websites, email marketing, and other digital platforms that reflects SFC’s brand voice and storytelling.
- Design and produce creative marketing assets using Indesign, Canva and other design tools, including social media graphics, EDMs, e-newsletters, digital advertisements, presentations, and the Annual Report.
- Monitor, analyse, and report on the performance of marketing campaigns and digital channels, including website traffic, social media engagement, conversions, and campaign ROI, providing actionable insights and recommendations for continuous improvement.
- Prepare regular marketing performance reports, identify emerging trends, and recommend data-driven strategies to support business objectives.
- Coordinate with PR agencies to monitor, archive, and maintain media coverage and publicity reports.
- Manage enquiries received through the marketing mailbox and coordinate timely follow-up with relevant internal stakeholders.
- Support the planning and execution of events, partnerships, brand activations, and other marketing initiatives as required.
- Stay abreast of the latest digital marketing trends, AI-powered marketing tools, emerging technologies, and fashion industry developments to continuously introduce innovative ideas and best practices.
- Support ad hoc marketing projects, as and when needed.
Key Requirements:
- Bachelor’s Degree in Marketing, Communications, Business, or a related discipline, or a Diploma in Graphic Design with relevant experience in digital marketing and content creation.
- Relevant experience in digital marketing, content marketing, integrated marketing communications, or creative design.
- Proven experience managing digital marketing campaigns, CRM platforms, social media channels, and content marketing initiatives.
- Good understanding of website content management systems (CMS), user experience principles, and digital marketing analytics tools (e.g. Google Analytics, Google Search Console, Meta Business Suite).
- Knowledge and practical experience in Search Engine Optimisation (SEO); exposure to Search Engine Marketing (SEM) and Generative Engine Optimisation (GEO) will be an advantage.
- Proficient in Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign) with the ability to create visually compelling digital and print marketing collateral.
- Excellent copywriting, editing, and proofreading skills with strong attention to detail.
- Strong analytical mindset with the ability to interpret campaign performance data and translate insights into actionable recommendations.
- Creative, resourceful, and proactive with a positive, can-do attitude and a passion for continuous learning.
- Self-motivated with the ability to manage multiple projects, prioritise competing deadlines, and thrive in a fast-paced environment.
- Excellent organisational, interpersonal, and communication skills with the ability to work effectively both independently and as part of a collaborative team.
Equal Opportunity Employer
At Singapore Fashion Council, we are committed to fostering a workplace that values diversity, equity, and inclusion. We believe that creativity and innovation thrive in an environment where diverse perspectives are celebrated.
We welcome applicants of all backgrounds, experiences, and identities, including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and socioeconomic status. Our goal is to create an inclusive culture where everyone feels empowered to contribute their unique talents and skills.
As an equal opportunity employer, we provide fair and equitable opportunities for all individuals to grow and succeed in the dynamic fashion industry. If you think you are the right fit for the role and wish to be part of the SFC team, we would love to meet you.
By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes. To maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up to date.
Our Data Protection notice for Job Applicants is attached here: https://www.sgfashioncouncil.org.sg/privacy-policy/.
IMPORTANT
We do not collect any of the following:
- NRIC/FIN or any national identifiers.
- Photo
- Date of birth
- Age
- Spouse/Family information
- or any other sensitive personal data that is not required at this stage of job application.
Please do NOT include these in your CV/Resume and we reserve the right to delete such data and/or reject any application that contains the above.
Note: Only Shortlisted Candidates will be notified.
