Overview
Marketing Lead Jobs in New York, NY at Pickle
Title: Marketing Lead
Company: Pickle
Location: New York, NY
Must be located in NYC. Please apply by emailing [email protected] and include the following:
Share 1-3 (max) bullets on why you think you’re a standout applicant for this role.
Share 1-2 (max) bullets summarizing a marketing initiative you’re most proud of and the impact it drove (we love metrics!)
Share your Pickle username and your favorite app feature
Pickle is a rental marketplace that aims to monetize the billions of underutilized assets sitting in consumers closets and brands inventory. Users can easily tap into shared closets within their community through flexible and/or on-demand delivery options. Our goal is to provide affordable and convenient access to quality items exactly when our users need them. We are starting with P2P clothing/accessories and expanding to other categories.
We are seeking an experienced Marketing Lead to join our growing team. This role is responsible for managing and scaling our creator program, overseeing our organic and paid content, and increasing brand awareness. We are looking for someone who is excited to drive customer acquisition, engagement, and retention through a mix of creator marketing, paid advertising, social media, influencer programs, and word-of-mouth initiatives.
Requirements
Required
6+ years of experience in marketing, with a focus on creator programs, paid ads, social media (TikTok and IG), and word-of-mouth marketing
Highly cross-functional team player who is eager to not only lead the strategy, but also participate in execution
Proven track record of successfully managing and scaling marketing campaigns to drive user acquisition (especially organic)
Experience working with lean startup budgets, driving user acquisition from largely organic efforts, supplemented by a small paid portfolio
Experience building and scaling impactful creator (influencer) programs as a channel to build brand awareness and drive user acquisition
Strong analytical skills, with the ability to interpret data and make informed decisions
Excellent communication and interpersonal skills
Creative thinker with a passion for fashion and sustainability
Nice to have
Experience in a startup or fast-paced environment
Experience driving user acquisition for peer-to-peer marketplaces or app-centric e-commerce businesses
Responsibilities
Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, and engagement
Lead social media strategy and execution, creating compelling content and fostering community engagement across platforms (TikTok and IG)
Lead the execution of our creator (influencer) program – build and foster relationships, create strong affinity with our brand and drive word of mouth
Oversee and manage all paid advertising campaigns, ensuring effective allocation of budget and resources (note: we do not need you to be a paid ad expert!)
Drive word-of-mouth marketing initiatives, leveraging user-generated content and community engagement
Analyze and report on the performance of marketing campaigns, using data-driven insights to optimize efforts and drive continuous improvement
Collaborate with cross-functional teams to align marketing strategies with business goals and product launches
Be our internal expert on industry trends and competitive landscape to inform marketing strategies
Benefits
Competitive compensation and equity
Health, denta…
