Overview
Marketing Lead – Wholesale & Retail Jobs in London Area, United Kingdom at Barbour
Title: Marketing Lead – Wholesale & Retail
Company: Barbour
Location: London Area, United Kingdom
Company Description:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview:
We are currently recruiting for a Marketing Lead across top-tier Premium, Fashion & Heritage wholesale accounts incl. Retail and Outlets to join our Marketing team based in London. The role will support the Head of Marketing in delivering the UK marketing plans and marketing excellence by implementing seasonal, customer-centric marketing campaigns, aiming to successfully deliver elevated brand solutions to drive commercial success across high-profile wholesale accounts and Barbour’s retail distribution channels. This includes asset delivery through to campaign & event execution and performance tracking, in order to outstanding customer experiences, customer acquisition and engagement, aide sell-thrus and elevate Barbour’s premium brand presentation in the UK & Irish marketplace, in-store and online.
Essential Duties and Responsibilities:
Strategic Marketing Excellence
Support the UK&IE Head of Marketing with building out priorities and implementation of marketing campaigns to successfully deliver the 5 year plan for Barbour’s Fashion, Premium and Heritage accounts, along with Retail, Partner & Outlet stores in the UK & IE.
Seasonal Campaign Implementation
Implement seasonal marketing activity and successfully balance global vision with local requirements, to develop and grow the business, including in-store, window displays, collabs, pop-ups, online, social, media, immersive events, and more.
Elevated Wholesale Marketing Planning
Deliver seasonal wholesale marketing activity for top-tier and premium fashion lifestyle accounts such as Selfridges, Harrods and Liberty, and build bespoke assets as required, incl. campaigns, windows, pop-ups, events, in-store activations, digital and social campaigns, and more.
Creative Briefing
Manage briefing process of central creative teams, partner teams & agencies and liaise between them and Barbour to ensure a positive outcome of elevated, seasonal marketing activations, aligning to the agreed objectives.
Brand Guardian
Be the Brand Guardian and key point of contact between Fashion, Premium and Heritage wholesale partners; Barbour’s Retail, Partner & Outlet Stores and Barbour’s Central Marketing, Retail, E-Commerce and Digital teams, to align with agreed, seasonal plans.
Project Man…
