Overview
Marketing Manager Jobs in New York, NY at SBH Fashion
Title: Marketing Manager
Company: SBH Fashion
Location: New York, NY
Reports to VP, Marketing / Marketing Manager
Essential Duties and Responsibilities:
Develop and execute comprehensive brand marketing strategies to enhance brand awareness
Support and manage creative brand marketing story-telling for brands across the portfolio.
Collaborate with cross-functional teams to develop and maintain brand guidelines, ensuring brand integrity across all touchpoints.
Source dynamic seasonal brand collaborations for each brand in the portfolio by strategic target outreach, managing internal and external comms, legal paperwork, and execution of the Collab
Lead events and sponsorships to drive brand awareness, support for key categories, retailer partners and brand specific
Maintain relationships with talent, and drive brand conversations for VIP seeding and marketing opportunities
Manage PR agencies across all brands and initiatives led by global teams and partners
Support in the creation of brand presentations. & retailer relationships
Manage photoshoot production, talent procurement and contract requirements
Manage brand marketing events and support in idea generation and vendor procurement
Manage brand media and content partnerships
Requirements:
Proven experience 3-5 years in brand marketing and digital marketing roles, with a track record of successfully developing and executing integrated marketing campaigns.
Strong understanding of brand development principles, including brand positioning, messaging, and identity design.
In-depth knowledge of digital marketing channels, strategies, and tools, with hands-on experience in campaign planning, execution, and optimization.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve marketing performance.
Creative thinker with strong storytelling abilities and a keen eye for design and aesthetics.
Exceptional communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners.
Proficiency in marketing analytics tools, content management systems, and project management software.
Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
Must have VIP Relations contacts (influencer + celeb) and Media Contacts (print, online, broadcast, podcasts, etc.)
Proven event / activations experience (ideation, planning, execution)
Proficient with Microsoft Office such as Word, Excel, and Powerpoint.
Salary $80,000-$90,000
