Overview
Marketing Manager Jobs in Mumbai, Maharashtra, India at ReRack
Title: Marketing Manager
Company: ReRack
Location: Mumbai, Maharashtra, India
Marketing Manager, Growth & Partnerships
Full-time | Mumbai (Hybrid) | Fashion-tech · Rental | Early-stage startup
About ReRack
ReRack is Mumbai's mindfully curated high-fashion rentals platform, partnering with India's finest homegrown designers to make luxury accessible and circular. We're building the sisterhoodofrerack, a community of women who believe you don't have to own to look extraordinary. Featured in Vogue India, The Hindu, and Free Press Journal, we're growing fast and looking for the right people to grow with us.
The Role
We're looking for a sharp, culturally plugged-in marketer who lives and breathes Mumbai's social scene. You'll own our go-to-market strategy, build partnerships that put ReRack in front of the right women at the right moments, and scout the faces that define our brand on social media.
If you know every cool café in Bandra and have a sixth sense for which women your audience already follows, this is your seat.
What You'll Do
1. Own Go-to-Market Strategy
- Build and execute GTM plans for new drops, seasonal launches, and audience expansion
- Define targeting, messaging, and channel mix, from Instagram to WhatsApp communities
- Track and report on key marketing KPIs, iterating quickly based on data
2. Build Local Partnership Ecosystem
- Identify and lock in cross-promotion deals with cafés, co-working spaces, salons, fitness studios, restaurants, and lifestyle brands across Mumbai
- Target venues and spaces that share our audience, think Khar Social, The Yoga House, Sequel, and similar spots
- Structure and manage partnership agreements, including co-branded content, pop-ups, and bundled offers
3. Brand & Community Collaborations
- Pitch and close collab opportunities with DTC brands, wellness labels, travel companies, and cultural events
- Build win-win deals: exclusive member perks, co-branded campaigns, and event activations
- Represent ReRack at relevant Mumbai events, panels, and networking spaces
You Might Be a Fit If…
- 2–4 years of experience in marketing, brand, or community roles
- Plugged into Mumbai's social and cultural scene: you know the spaces and faces that matter
- You've built brand partnerships or sponsorships before
- Strong eye for women-first, aspirational yet authentic content
- Prior experience in fashion, lifestyle, or DTC brands is a big plus
- Excellent communicator and negotiator, you can close a partnership over a coffee
- Genuinely moved by sustainability, circular fashion, and the story of Indian craft
- Self-starter who thrives in a small, fast-moving team
Role Details
- Location: Mumbai (Hybrid: significant field work expected)
- Reporting to: Founder, Khyati Gupta
- Team: Small, scrappy founding team, high ownership, direct impact
- Stage: Early-stage startup – fast growth, lots of room to build
What We Offer
- Access to ReRack's full wardrobe: wear our pieces to every meeting, event, and brunch
- Direct mentorship from the founder
- Front-row seat at one of India's most exciting fashion-tech startups
- A network of India's coolest independent designers
- Work that genuinely contributes to a more sustainable fashion future
If this sounds like you, send us a cover letter explaining why you'd be the right fit along with your CV at [email protected].
