Overview
Marketing Manager Jobs in Pune/Pimpri-Chinchwad Area at Wipro
Title: Marketing Manager
Company: Wipro
Location: Pune/Pimpri-Chinchwad Area
Role Summary
We are seeking a detail-oriented professional to support CRM operations and digital marketing initiatives, with a focus on data management, campaign execution, and content coordination. The role involves managing customer databases and executing targeted communication strategies across channels.
Key Responsibilities
- Execute merge-purge activities to maintain accurate and deduplicated customer databases
- Plan and deploy email and SMS marketing campaigns in alignment with business objectives
- Coordinate and manage digital content across CRM and marketing channels
- Support audience segmentation, targeting, and campaign execution using CRM tools
- Monitor campaign performance and generate basic reports and insights
- Collaborate with internal teams for campaign planning and execution
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, or related field
- 5-8 years of experience in CRM, lifecycle marketing, or campaign management
- Hands-on experience with email/SMS marketing platforms and CRM tools
- Strong understanding of customer data management and segmentation
- Good communication and coordination skills
Preferred Qualifications
- Experience working with a fashion or retail brand
- Exposure to catalogue management in a fashion/e-commerce setup
- Familiarity with tools like CleverTap, WebEngage, MoEngage, or similar platforms
Expertise on:
Digital marketing, Campaign Management, Ad Serving, Digital Strategy, LinkedIn & Google Ads
,SEO Expertise, Strategic Digital Plans, Email Campaign and Data Analytics:
