Overview
Marketing Manager (Mothercare) Jobs in Jakarta, Indonesia at Kanmo Group
Title: Marketing Manager (Mothercare)
Company: Kanmo Group
Location: Jakarta, Indonesia
Key Responsibilities:
Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth for our baby kids’ fashion brands.
Oversee the planning and execution of offline marketing campaigns, events, and promotions to create a strong brand presence in the market.
Lead and manage e-commerce marketing initiatives, including website / MP marketing optimization, online advertising, and customer acquisition strategies.
Utilize digital marketing channels to reach and engage our target audience, including social media, email marketing, and content creation.
Implement CRM strategies to build and maintain lasting customer relationships, ensuring high customer retention rates.
Stay updated on the latest marketing trends and tools, including AI-based marketing solutions, and adapt them for the benefit of our brands.
Monitor marketing performance, track KPIs, and analyze data to make data-driven decisions and optimizations.
Collaborate with cross-functional teams, including merchandising and sales, to align marketing efforts with overall business goals.
Minimum Requirements :
Bachelors degree holder
Minimum 8-10 years of working experience of which the last 4-5 years should be marcom experience activating both the offline and online spaces.
Team management experience is a must.
Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
Must have experience of content creation either individually or by directing other departments/ 3rd parties in the context of social media (non ads), events, design & multimedia.
Familiar with principles of P&L’s and ability to understand and shape the impact of marcom initiatives on the P&L
Fluent in English and Bahasa with good public speaking/presentation skills
Additional Requirements (Where Available)
Previous merchandising or retail operations experience is a definite positive
Experience working with external agencies particularly creative, market research agencies
Evidence of expanding footprint of the brands beyond offline and online footprint through partnerships
