Overview
Marketing Manager (Multi Category Lifestyle Brand) Jobs in Khlong Toei district, Bangkok City, Thailand at Minor Lifestyle
Title: Marketing Manager (Multi Category Lifestyle Brand)
Company: Minor Lifestyle
Location: Khlong Toei district, Bangkok City, Thailand
Job Purpose:
This position plays a key role to oversee, develop, implement marketing plan and collaborate with Product and Operations Teams to ensure successful execution that will lead to the targeted sell-through rate , store traffic, and brand awareness in both online and offline channels.
Key Roles & Responsibilities:
Marketing
Oversee the production of all marketing and branding materials to make sure that they align well with the brand proposition
Develop a marketing plan for each brand under supervision that aligns with the brand’s marketing strategy and work in a hyper collaborative manner with Product and Operations Teams to drive the execution on both online and offline channels to meet the brand’s common goals
Deliver compelling and differentiated marketing communications that resonate customers while uplift quality perception and induce customers purchase.
Creating and managing engaging content (design & production) for a variety of channels both online and offline
Monitor the effectiveness of marketing activities for both online and offline channels, e.g. promotional campaigns, on a monthly basis in order to maximise the return on investment
Actively research industry trends, market insights and analyze data for the purpose of seeking for business opportunities, e.g. new channels, new customer segmentations
Collaborate with Product Team in identifying the right products, sales channels, promotion schedule, as well as assisting in seasonal product training sessions, aiming to achieve the brand’s targets
Keep up with and support the Operation Team in deploying the marketing campaigns at the store fronts (both online and offline channels) in order to check the outcome and adjust the marketing plan accordingly when any issues arise
Liaison with brand principals regarding marketing initiatives and ensure aligned execution
Customer insights
Gather customer insights from both internal (e.g. CRM database, customer survey, complaints) and external sources and analyse to come up with beneficial recommendations for improving the business performance of the brands
Direct and provide guidelines for the team to conduct customer engagement initiatives, e.g. e-mail blasts, newsletters, member events
People management
Provide guidance to the team in accordance with the organization’s policies and procedures by maintaining transparent communication through appropriate channels
Coach, mentor, and develop team members regarding skills and knowledge required for performing successful job
Lead Marketing team to meet the brand’s expectations for productivity, quality, continuous improvement, and goal accomplishment
Provide effective performance feedback and guidance for performance improvement
Job Specification:
Required Skills & Knowledge
Expert in MS Office (Excel, Word, PowerPoint)
Passion for marketing and a commitment to driving business results.
Creative thinker
Up-to-date knowledge of industry trends and best practice in marketing.
Market & customer research and analysis
Fluent English language (reading, writing, listening, speaking)
Effective communication and interpersonal skills
Leadership skills and people management
Education
Bachelor’s degree in business administration, majoring in Marketing
Experience
Minimum 5 years of experience in marketing function
Preferably in ecommerce, retail, apparel, fashion, fashion accessories, or cosmetics industry
