Marketing Manager (Social Media Content & Creative Strategy), UK

Overview

Marketing Manager (Social Media Content & Creative Strategy), UK Jobs in London Area, United Kingdom at SHEIN

Title: Marketing Manager (Social Media Content & Creative Strategy), UK

Company: SHEIN

Location: London Area, United Kingdom

About SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, check us out at sheingroup.com, instagram.com/sheinofficial and shein.com.

Founded in 2012, SHEIN has over 11,000 employees operating from offices around the world, with Global Headquarters located in Singapore and EMEA Headquarters in Dublin. In SHEIN, we work with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.

Key Responsibilities

1. Content Strategy & Creative

• LeadershipDevelop social media content strategies and annual content plans for the European market based on a deep understanding of brand positioning and business objectives.
• Create engaging, interactive, and shareable content themes and creative initiatives tailored to different social media platforms and audience behaviors.

2. Social Media Content Planning

• Develop creative asset strategies and content concepts aligned with key seasonal moments, brand priorities, and campaign objectives throughout the year.
• Create content briefs and scripts for social media channels.
• Collaborate with marketing teams to produce content that can be adapted across multiple touchpoints, including social media, campaigns, events, and other marketing activities.

3. Video Content Creation & Production Management

• Work closely with brand, creative, photography, production, and post-production teams to bring creative concepts to life.
• Analyze content performance and continuously optimize creative assets based on data insights to improve viewership, engagement, and overall content effectiveness.

Qualifications:

1. Bachelor's degree or above in Marketing, Advertising, Communications, Visual Design, Digital Media, or a related field.
2. Minimum 5 years of experience in brand content creation, social media marketing, content strategy, or integrated marketing. Experience with international brands and/or the European market is highly preferred.
3. Strong understanding of major global social media platforms, particularly Instagram and TikTok, including platform ecosystems, content trends, and audience engagement dynamisc.
4. Excellent content planning, creative thinking, and brand storytelling skills, with the ability to independently develop high-quality creative concepts and proposals.
5. Strong visual sensibility and a deep understanding of video production, photography, editing, and content packaging.
6. Proven project management and cross-functional collaboration skills, with the ability to coordinate internal and external stakeholders and drive projects to successful execution.
7. Strong English communication skills are required; proficiency in Chinese, French, or other European languages is a plus.