Overview
Marketing Specialist – CRM (Luxury Apparel) Jobs in Grapevine, TX at Meison
Full Job Description
MEISON is a collection of high-end and luxury women’s apparel brands including Jones New York, Misook, Ming Wang, Masai Copenhagen, and Kasper. We focus on elevated, timeless workwear and fashions that are easy to mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are found online, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus, Saks 5th Avenue, Nordstrom, Bloomingdale’s and Dillard’s.
Position Summary:
We are looking for an experienced CRM Marketing Specialist to lead our email, SMS, and direct mail channels. You will be responsible for creating cohesive and optimized programs to maximize campaign and customer retention performance, designing and implementing strategies for personalization, segmentation, A/B testing and data analysis. This role will report to our Senior Marketing Manager and will have 1-2 direct reports.
Duties & Responsibilities
Lead the creation and implementation of cohesive strategies designed to support customer acquisition, retention and increased performance of our CRM channels in partnership with the integrated marketing manager, brand specialists and other internal teams.
Provide weekly / monthly reporting, analysis and recommendations for A/B testing, personalization, segmentation and other strategies leading to increased customer engagement and revenue generation.
Oversee day-to-day CRM campaign workflows, ensuring efficiency, accuracy, strategy implementation, and timely deployment.
Oversee performance review of customer retention programs within our email, SMS, and direct mail channels, ensuring continuous optimization and program growth.
Collaboration with B2B and brand marketing teams in delivery of the right message to the right audience at the right time and with the ecommerce team in delivery of an excellent customer experience from CRM channel to site experience.
Project management for CRM program updates, maintenance, troubleshooting, and new initiatives.
Responsible for ensuring compliance with technology or legal requirements pertaining to our CRM channels, collaborating with agency and internal partners to make necessary updates within deadlines.
Manage relationship with email, SMS, and direct mail agency partners, ensuring optimization of resources and on-budget, on-time project delivery.
Provide leadership, management, and accountability for direct reports – providing support and encouraging opportunities for continuous growth in expertise.
Experience and Qualifications:
Bachelor’s degree in Marketing, Advertising, Business or related field (or equivalent experience)
3-5 years of experience in CRM management and email marketing
Experience with enterprise level CRM applications – Klaviyo, Attentive, and Dynamic Yield or equivalent
Experience in project management and with project management systems – JIRA, Asana, or equivalent
Self-starter with initiative and the ability to work independently
Excellent interpersonal skills / verbal and written communication skills
Strong analytical and problem-solving skills
Demonstrated teamwork and leadership skills
Strong attention to detail
More about Meison
We are a family owned and operated company, and our core values help shape our company culture. These core values are the foundation that we use to build our team, collaborate with each other, and how we approach our work. We are comm…
Title: Marketing Specialist – CRM (Luxury Apparel)
Company: Meison
Location: Grapevine, TX
Category:
