Overview
Media Strategist Jobs in Sydney, New South Wales, Australia at MAXMEDIALAB
Title: Media Strategist
Company: MAXMEDIALAB
Location: Sydney, New South Wales, Australia
MAXMEDIALAB is looking for a Media Strategist to lead the development of innovative, results-driven media strategies for our luxury, fashion, and lifestyle clients. This role requires a deep understanding of digital and traditional media landscapes, audience insights, and strategic campaign planning to deliver high-impact outcomes.
About the Role
As a Media Strategist, you’ll be responsible for crafting and executing media plans that align with brand objectives. You’ll work closely with internal teams and external partners to ensure seamless campaign execution, leveraging data and creativity to drive engagement and performance.
Key Responsibilities
Develop and implement strategic media plans across digital, social, and traditional channels.
Identify audience insights and market trends to inform campaign direction.
Manage media buying, partnerships, and budget allocation to optimise results.
Collaborate with creative, PR, and content teams to deliver cohesive brand campaigns.
Analyse campaign performance, providing insights and recommendations for optimisation.
Build strong relationships with media partners, influencers, and industry stakeholders.
Stay ahead of emerging platforms, trends, and innovations in media strategy.
About You
Proven experience in media strategy, planning, or buying within fashion, luxury, or lifestyle sectors.
Strong understanding of audience insights, media planning tools, and campaign measurement.
Experience across digital and traditional media, with a focus on innovative brand storytelling.
Highly analytical, with the ability to translate data into strategic recommendations.
Strong organisational and project management skills.
A collaborative and proactive approach to delivering results.
Why MAXMEDIALAB?
We partner with the world’s leading luxury brands to create powerful, forward-thinking campaigns. If you’re a media strategist who knows how to connect brands with audiences in meaningful ways, please apply with your CV, Portfolio and Cover Letter and email [email protected] with some insights into why you are interested in the role and what you believe makes you stand out as a unique candidate.
