Overview
Merchandise Manager Jobs in Mumbai, Maharashtra, India at VIP Industries Limited
Title: Merchandise Manager
Company: VIP Industries Limited
Location: Mumbai, Maharashtra, India
Role & responsibilities:
1. Inventory Allocation & Replenishment for all Online and Offline Channels
• Allocate stock to stores based on:
• Store grading (A/B/C stores)
• Sales performance and demand patterns
• Regional preferences (e.g., metro vs tier-2 cities)
• Monitor sell-through rates and trigger replenishment.
• Maintain optimal stock levels to avoid:
• Stock-outs (lost sales)
• Overstocks (dead inventory)
2. Data Analysis & Reporting
• Track and analyse:
• Daily/weekly sales by SKU, category, and store/ Portal
• Sell-through %, Weeks of Cover (WOC), inventory ageing.
• Generate reports on:
• Fast-moving vs slow-moving styles
• Size/colour performance
3. Channel-Wise Allocation
• Manage inventory distribution across:
• Exclusive Brand Outlets (EBOs)
• Large Format Stores (LFS)
• E-commerce (own website + marketplaces)
• Balance stock between offline and online to maximize revenue.
4. New Launch & Seasonal Allocation
• Allocate new collections (festive, seasonal drops, etc.) strategically.
• Ensure:
• Adequate launch depth in top-performing stores
• Controlled exposure in low-performing stores
• Track initial sell-through and rebalance quickly.
• Share Option plan for upcoming collections with Designers.
5. Inter-Store Transfers (IST)
• Identify slow-moving stock and initiate transfers to high-performing stores.
• Optimize stock utilization across the network.
6. Coordination & Stakeholder Management
• Work closely with:
• Merchandising & Buying team
• Retail operations team
• Warehouse / Supply chain
• E-commerce team
• Align allocations with promotions, discounts, and campaigns.
7. Discounting & Liquidation Support
• Identify ageing inventory for markdowns.
• Support liquidation strategies without damaging brand positioning.
Key Metrics (KPIs)
• Sell-through %
• Stock turn / Inventory turnover.
• Weeks of Cover (WOC)
• Stock-out rate.
• Gross Margin Return on Inventory (GMROI)
• Ageing inventory %
Required Skills & Qualifications
• 5-10 years' experience in merchandising / allocation (fashion, accessories preferred)
• Strong analytical skills (Excel required; knowledge of ERP tools is a plus)
• Understanding of retail KPIs and inventory planning
• Attention to detail and problem-solving mindset.
• Ability to work in a fast-paced, SKU-heavy environment.
Preferred Experience
• Experience in fashion accessories or handbags category
• Familiarity with platforms like:
• SAP / Oracle / Retail ERP
• Advanced Excel (pivot tables, lookups)
• Exposure to omni-channel retail
