Overview
Merchandise Planner Jobs in Gangnam District, Seoul, South Korea at CHARLES & KEITH GROUP
Title: Merchandise Planner
Company: CHARLES & KEITH GROUP
Location: Gangnam District, Seoul, South Korea
The Merchandise Planner plays a key role in driving sales growth, improving profitability, and strengthening brand positioning in the Korean market.
This position is responsible for developing and executing buying strategies that balance global merchandising direction with local market needs. By analyzing consumer trends, sales data, and the competitive landscape, the Buying MD builds an optimal product portfolio for each season.
In addition, this role works closely with Global Merchandising, Merchandise Planning, Marketing, and other cross-functional teams to maximize product performance while ensuring inventory efficiency and maintaining strong brand competitiveness.
key Responsibilities
- Plan and develop localized product assortments by reflecting regional consumer needs while maintaining the brand image, both before and during each season’s product development process
- Provide insights on domestic competitors and fashion trends, and share market trends and sales data with the global merchandising team
- Ensure the final assortment strategy balances local market needs with global brand guidelines
- Establish assortment frameworks and appropriate product segmentation strategies across all stores
- Analyze store characteristics and customer profiles, and collaborate with relevant teams to create customized seasonal assortments for each store to strengthen brand positioning
- Analyze product performance post-launch and incorporate insights into future seasonal strategies and continuous improvements
Qualifications
- Minimum of 5 years of experience in retail buying or a related field
- Strong understanding of buying processes and systems
- Ability to prioritize tasks and manage timelines in a fast-paced environment
- Strong analytical skills, including proficiency in retail math and financial metrics
- Advanced proficiency in Excel and relevant PC/software systems
- Strong understanding of product trends and the ability to apply them effectively
- Positive mindset with a strong emphasis on collaboration and teamwork
- Experience in assortment planning and strong brand sense
- Excellent organizational and time management skills
- Bachelor’s degree in Merchandising, Fashion, Mathematics, or a related field preferred
