Overview
Merchandiser [의류 및 신발 각 부문 채용] Jobs in Seoul, Seoul, South Korea at New Balance
Title: Merchandiser [의류 및 신발 각 부문 채용]
Company: New Balance
Location: Seoul, Seoul, South Korea
Who We Are
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
POSITION SUMMARY
머천다이징 팀에서 신발 또는 의류를 담당할 라이프스타일 및 퍼포먼스 카테고리의 머천다이저 주니어부터 시니어 레벨까지 채용 중입니다. 카테고리 경험과 경력 수준에 따른 업무 세부 내용은 면접을 통해 별도 안내 드릴 예정입니다.
이번 채용은 복수 포지션으로, 각 카테고리 별로 다양한 경력 수준의 인재를 모집하고 있습니다. 해당 역할은 퍼포먼스 혁신, 소비자 신뢰 구축, 그리고 상업적 성장을 주도하며, 기술적 전문성, 비즈니스 감각, 그리고 스토리텔링 역량을 갖춘 분들의 많은 지원을 기다립니다.
1) 신발
KEY RESPONSIBILITIES
Strategic Planning & Execution
- Define and drive end-to-end merchandising strategy for either (Performance Footwear or lifestyle) from line architecture and pricing to lifecycle management
- Own seasonal line planning from range adoption through price architecture, SKU optimization, and post-launch evaluation
- Create and maintain Visual Line Plans across all major GTM gates, ensuring alignment with global BU direction and local market needs
- Develop demand forecasts in collaboration with Planning and Supply Chain to optimize inventory health and sell-through
Consumer & Channel Strategy
- [Lifestyle only] Build differentiated, consumer-right assortments for sneaker collectors, fashion-forward consumers, and everyday wearers
- [Performance only] Build tailored assortments for different runner profiles (beginner, intermediate, advanced) based on consumer insights and performance needs
- Design channel-specific strategies for DTC, e-commerce, and key wholesale partners—balancing brand heat with commercial return
- Lead account-specific range planning and Special Make-Up (SMU) brief creation for Asia Creation Center (ACC)
Franchise & Product Lifecycle Management
- Oversee franchise lifecycles ensuring SKU productivity, margin optimization, and price integrity
- Coordinate sample management, timeline tracking, and launch readiness for franchises and local collaborations
- Manage carryover efficiency and product transition strategies to maximize profitability
Market Intelligence & Storytelling
- Package consumer insights, trend analysis, and market intelligence into actionable briefs for Design, Marketing, and Sales teams
- Translate global and local cultural moments into product stories that resonate with Korean consumers
- Conduct competitive benchmarking to identify whitespace opportunities and sharpen positioning
Performance Measurement & Optimization
- Track and analyze post-launch KPIs including sell-in, sell-through, margin, and inventory productivity by channel and SKU
- Lead seasonal business reviews with cross-functional teams to inform future assortment decisions
- Measure and report on brand equity metrics alongside commercial performance
Cross-Functional Leadership
- Collaborate with Global HQ, APAC Regional, and Local teams across Product, Marketing, Sales, Planning, and Finance
- Present category strategies and GTM plans to internal stakeholders and key retail partners
- Drive alignment on forecast, inventory plans, and campaign execution across all touchpoints
2) 의류
KEY RESPONSIBILITIES
Merchandise Planning & Strategy
- Own the end-to-end merchandise planning process for the Apparel & Accessories (APP & ACC) categories in the Korean market.
- Own seasonal buy planning and range selection processes in alignment with the APAC GTM calendar and regional assortment strategy.
- Work closely with the regional team to align product strategies and seasonal direction.
- Identify local market opportunities and propose merchandising solutions to optimize brand performance.
- Focus on PLM and market strategy to collaborate with Retail Planning team to enable effective buying and allocation.
Consumer & Channel Strategy
- Build tailored assortments for different runner profiles (beginner, intermediate, advanced) based on consumer insights and performance needs
- Design channel-specific strategies for DTC, Wholesale, Sports Category Specially and E-Commerce
- Lead account-specific assortment planning and SMU brief creation for performance retail partners
Product Lifecycle Management
- Oversee product lifecycles ensuring SKU productivity, margin optimization, and price integrity
- Coordinate sample management, timeline tracking, and launch readiness for franchises and local collaborations
- Manage SKU optimization, pricing integrity, and margin performance across the portfolio
Consumer & Market Insight
- Monitor consumer behavior, fashion trends, and market dynamics to develop relevant and competitive product assortments.
- Gather and share insights on competitor activity and market shifts to influence local strategies.
- Actively contributes consumer and market feedback to regional teams to support brand and
- commercial decisions.
Merchandising Operations
- Coordinate with Footwear Merchandising and other categories to ensure cohesive product storytelling and assortment synergy.
- Manage SKU data, pricing structures, and margin analysis in line with corporate systems and standards.
- Organize and lead product review sessions, sample management, and internal WIP (work-in progress) meetings.
Cross-Functional Leadership
- Collaborate with Global HQ, APAC Regional, and Local teams across Product, Marketing, Sales, Planning, and Finance
- Present category strategies and GTM plans to internal stakeholders and key retail partners
- Drive alignment on forecast, inventory plans, and campaign execution across all touchpoints
ADDITIONAL INFORMATION
Location: Yeouido-do, Seoul, Korea / Department: Merchandising / Reports to: Merchandising FW Team Manager / 뉴발란스코리아
EQUAL OPPORTUNITY EMPLOYEER
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
