Overview
Merchandising Lead (TH) Jobs in Bangkok City, Thailand at Beyond The Vines
Title: Merchandising Lead (TH)
Company: Beyond The Vines
Location: Bangkok City, Thailand
Beyond The Vines is a multidisciplinary design studio based in Singapore, with a physical and online retail presence in Singapore and the region.
Beyond the Vines is seeking a Senior Executive, In-Market Merchandiser to own product performance and assortment management for the Thailand market. This role is ideal for an experienced merchandising professional who possesses strong analytical capabilities, a deep understanding of consumer behavior, and a passion for building product strategies that drive business growth.
Sitting outside HQ, this individual acts as the critical link between regional merchandising strategy and on-the-ground market execution — driving seasonal buys, protecting inventory health, and ensuring the right product reaches the right customer at the right price. This is a high-autonomy role suited to a self-starter who is commercially sharp, highly proactive, and comfortable operating with minimal supervision while staying tightly aligned to HQ direction.
Responsibilities include:
Buying & Inventory Management
- Execute seasonal buys and classic restocks for Thailand, translating regional OTB and product calendar direction into market-appropriate quantities.
- Monitor stock health, sell-through rates, and inventory ageing for all categories across stores and digital; proactively flag risk and recommend action
- Manage restock decisions and cadence to sustain optimal stockhold and availability
Pricing & Product Architecture
- Ensure pricing accuracy across all SKUs and channels in-market
- Assess and maintain a price architecture appropriate to local market dynamics, competitive positioning, and consumer price sensitivity
- Conduct regular price audit with competitors to ensure the brand is correctly positioned in the market with strong price resonance with target consumer group
- Manage seasonal sale – SKU selection, proposed discounting mechanic and depth and overall Sell Through performance of sale events
Market Intelligence & Retail Partnership
- Partner closely with store and digital retail teams to capture customer feedback on product, fit, and assortment and provide that feedback directly to HQ where relevant
- Work with Retail and VM to identify opportunities to improve product performance and optimize stockhold and sell-through at store level
- Ensure merchandise is appropriately represented at the stores to optimise both brand experience and commercial revenue
Product Calendar & HQ Alignment
- Stay fully immersed in the annual product calendar — drops, pricing, and collection sequencing — as defined by HQ merchandising
- Recommend market-specific colourways and launch timing for key moments (e.g. Songkran, key local retail events) based on market read
Marketing Collaboration
- Provide Marketing with a weekly product focus to inform content and campaign priorities
- Support Marketing activations with product recommendations and stock guidance aligned to each key event
Market & Trend Intelligence
- Stay closely attuned to in-market trends across product, cultural events, and lifestyle shifts, and translate these into actionable product recommendations
- Maintain a sharp understanding of the local retail cycle — when sales periods typically run, when competitors push major launches, and when seasonal shifts require product or assortment updates
- Use this market read to anticipate rather than react — flagging timing opportunities and risks to HQ ahead of the calendar, not after the fact
Requirements include:
- Minimum 4–5 years' experience in merchandising, buying, or planning within fashion, accessories, or lifestyle retail
- Prior experience in Thailand market required; understanding of local retail and consumer landscape essential
- Sharp, current awareness of in-market trends — product, cultural/event-driven, and lifestyle — with the instinct to connect them back to commercial opportunity
- Strong grasp of the local retail cycle, including peak sale periods, competitor launch patterns, and seasonal inflection points that call for product or assortment changes
- Strong commercial acumen with demonstrated ability to read sell-through data and translate it into buying and restock decisions
- Highly self-motivated with strong initiative — proven ability to operate independently and deliver outcomes with limited day-to-day oversight
- Excellent cross-functional collaborator, able to work fluently with Retail, VM, Marketing, and HQ Merchandising
- Sharp attention to detail, particularly in pricing accuracy and inventory reporting
- Fluent in local market language and business-proficient English for HQ communication
- Comfortable in a fast-paced, high-growth environment with evolving processes
By applying for a position at BTV (Thailand) Co., Ltd., you give us consent to keep your professional profile/resume for the period of 12 months from the date of application. The purpose of retention is for us to review your experience for future openings that we may have within our Group. After that period, we would dispose of the same in a secure and proper manner. If you do not wish for us to retain your professional profile/resume, kindly let us know via email at [email protected]
