Overview
Paid Media Manager Jobs in London, England, United Kingdom at H&M
Title: Paid Media Manager
Company: H&M
Location: London, England, United Kingdom
Job DescriptionAs the regional Paid Media Manager, you contribute to added customer value, a strong brand, and increased sales by driving the regional media strategy and tactics. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You are responsible for driving the global media strategy from a regional perspective. Based on regional insights, set regional budget and tactics to drive customer, brand and sales goals with emphasis on digital growth. You manage a team of media specialists according to H&M values, standards and policies in collaboration with the global H&M Media team. You are also responsible for local media agency procurement and overall steer of our business with them. You will be part of Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland.
Key Responsibilities
You are responsible for proposing and then implementing regional media directions based on global media strategy and regional/local customer & media insights.
Collaborate with key stakeholders to set the optimal media mix and maximize media efficiency across paid reach, performance & owned media.
Secure that media communications plan are set in line with customer goals, target audiences and media channel guidelines.
Apply a strategic approach to campaign planning, content and media buys, whilst being consistent with the brand’s identity.
Provide data driven analysis on market growth potential to enable trade-offs in the long- vs. short-term media customer activation budget.
Identify and drive customer growth potential together with regional and sales market customer activation teams, including setting target group priorities.
Make data-driven decisions and stay ahead in the rapidly changing media environment, by being tech-savvy for understanding and leveraging digital media, analytics tools, and other platforms.
Seek out new opportunities to innovate and develop your media plans and tactics.
Manage a team of media specialists based in region and sales markets handling all countries included in the region.
You will set and follow up on the budget related to all media spend, securing efficiency and maximising potential based on the strategy.
Qualifications
Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry.
You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You are an experienced manager in leading media teams and have a proven track record of achieving both short term and long term results. You manage your teams through an insight driven approach with high strategic and operational competence in all media channels and touchpoints. You bring others onboard through an inspiring, clear and including communication and you lead with an ambitious and pragmatic approach.
What you need to succeed:
At least 8 years of working experience in marketing and media
Experienced formal leader, ideally from an international environment managing teams in complex setups and multiple locations.
Strategic and operative …
