Overview
Part-Time Social Media Content Creator Jobs in New York, NY at Vida Shoes International
Title: Part-Time Social Media Content Creator
Company: Vida Shoes International
Location: New York, NY
General Summary:Vida Shoes International Inc., a long-standing footwear manufacturer and licensingcompany,is seeing a Part-time Social Media Content Creator to work on the Jambu & Co. brand. This is a Part-time position with potential for full-time employment. The Social Media Content Creator will report to the Director of Marketing and support the Jambu & Co. Marketing and Sales Team.Compensation: $20.00-$30.00 an hour.
Key Responsibilities:Social Media Strategy:
Develop and implement comprehensive social media strategies to increase brand followers, follower engagement, and social platform sales.
Strategically extend Jambu & Co.’s reach and influence on TikTok, Meta, YouTube, Pinterest among others.
Stay updated on the latest social media trends, tools, and best practices.
Work with copywriter and/or Copy.ai for social media captions.
Content Creation
:
Create high-quality, engaging, and on-brand content (video, AI content, UGC, etc.) for all social media platforms.
Plan and manage a content calendar that aligns with marketing campaign and product launches.
Enhance follower count and engagement rates with interactive content, and targeted campaigns.
Analytics and Reporting:
Track, analyze and report on social media performance metrics on a weekly basis to measure the effectiveness of all efforts.
Leverage social listening and data-driven insights to optimize strategies and content.
Community Management:
Build and nurture an active online community by engaging with followers, responding in a timely fashion to comments and messages, and fostering positive interactions.
Monitor and report on community feedback and sentiment.
TikTok Sales and Operations
:
Develop and implement strategies to drive sales on TikTok, including the use of TikTok Shopping and ad campaigns.
Create engaging TikTok content that resonates with our target audience and drives traffic to the Jambu website.
Meta (Facebook / Instagram Sales):
Leverage Meta platforms to create and manage campaigns that drive traffic and sales.
Utilize Facebook and Instagram Shopping features to enhance product discoverability and conversion rates.
Influencer Marketing
Discover influencer partnership opportunities maximizing audience potential within allocated budget.
Implement influencer campaigns including product recommendations and content planning.
Manage influencer relationships involving contract creation, content collection, invoicing, and budget management.
Requirements:
Experience in a social media and content development role with proven strategic, creative, and analytics capabilities.
Experience driving social platform sales.
Deep knowledge of proven strategies to increase followers, engagement, and sales in a short amount of time.
Excellent understanding of digital marketing principles, SEO, and the interplay between social engagement and broader marketing goals.
Skilled in social media content production with proven experience with AI, video, and photo editing tools such as Adobe (Premiere Rush), Canva, CapCut, etc. Superior ability to craft engaging video and static content with quick turnarounds.
Experienced with social media technologies for content planning, social listening, and performance measurement.
Experience creating, managing, and measuring paid social efforts.
Experience with native social measurement tools for TikTok, Instagram, Facebook (Meta), You Tube, Linke…
