Overview
[Piaget] PR & Communication Manager Jobs in Seoul Incheon Metropolitan Area at Piaget
Title: [Piaget] PR & Communication Manager
Company: Piaget
Location: Seoul Incheon Metropolitan Area
Job Title: PR & Communication ManagerReports to: Marketing & Communication Director, Piaget KoreaOverviewThe position holder is responsible for PR and communication activities of Piaget Korea, under management of Marketing & Communication Director. The person will plan and execute all brand and product communication activities such as PR, Ambassador management, AD, Press relationship, Communication collateral, Event, Research etc. Major part of this job in PR field is to maximize brand exposure in media through strategic PR campaign execution, product placement, ambassador management, press events, and press relationship, etc. In the field of AD, the person will manage vertical and horizontal advertisement creative and release them following media plan. In communication, the person will implement production of communication material, and external communication activities such as external events, website management etc. Be required not only to understand brand identity and luxury business but also to implement all activities with broad marketing perspective.
Main Responsibilities
PR/Digital execution
Manage all product placement regarding all media exposure including PPL
Plan and execute for the ambassador activities and maintain a pool for the potential ambassadors and messengers
Produce press release material for fashion and watch news, editorial and advertorial contents
Keep good relationship with press
Report PR clipping and PR evaluation result to HQ
Share AD&PR activity with BTQ
Create digital contents with celebrity selection
Maximize the brand awareness and image
Supervise PR contents for maintaining premium brand image
Increase PR coverage and build up strong relationship with journalists
Promote retail boutique and all point of sales with cooperation with landlords
AD execution
Execute monthly AD plan with official ads agency.
Provide proper guideline and visual material to design agency and internal stakeholders.
Control visual variation and distribution according to media plan.
Overseeing all the media activities by collaborating with digital marketing in terms of digital banner, brand search, etc. maximizing website traffic and qualitative data.
Communicate efficiently with key agencies Mediacom and Datawords.
Report results of Media activities.
Execute media budgeting, tracking and evaluate agencies annually
Execute market benchmark
Content and communication collateral management
Deploy Go to market pack to internal stakeholders
Deploy HQ content to local collaborating with digital marketing
Produce local print and digital collaterals such as event material, leaflet, brochure and etc.
Support DM and copies for retail and CRM team
Event
Plan and organize all kinds of event
Promote the corporate image of brand and product with strategy
Report and communicate closely with HQ about the planning
Review the result and post-activity measurement
Organize and execute press events (global&local)/external customer events following event plan.
Provide proper guideline and material to event agency and cooperate with them.
Draw up post event report.
Budget Control
Plan and manage communication budget
Maximize the cost efficiency and ROI
Review and report cost spending within budget per project.
Qualifications
Bachelor’s Degree at university.
Over 10 years of experience in Communication and PR
Excellent communication and…
