Overview
PR & Communication Manager (Remote) Jobs in India at Pashet
Title: PR & Communication Manager (Remote)
Company: Pashet
Location: India
A fast-scaling direct-to-consumer fashion & apparel brand operating in India’s e-commerce and lifestyle retail sector. We build digitally native collections and brand stories that drive customer affinity and repeat commerce. We are hiring a remote PR & Communications Manager to own earned media, narrative, and reputation across India.
Role & Responsibilities
- Develop and execute PR strategy for product launches, seasonal campaigns, and brand moments to drive earned coverage and brand salience.
- Build and maintain strong relationships with national, regional, and trade journalists, editors, and lifestyle influencers to secure proactive coverage.
- Produce high-quality press materials—press releases, media pitches, features, op-eds, and talking points—and tailor narratives to target outlets.
- Lead influencer and blogger outreach, coordinate product seeding and reviews, and manage collaborations with creative and social teams.
- Own crisis and reputation management: prepare holding statements, coordinate internal stakeholders, and manage media responses to issues.
- Track and report PR performance using media coverage, share-of-voice, sentiment analysis, and actionable insights for leadership.
Skills & Qualifications
Qualifications: Proven experience managing PR for consumer brands (fashion, lifestyle, or e-commerce preferred). Excellent written English and narrative development skills. Fully remote role based in India; ability to collaborate across marketing, product, and customer teams.
Must-Have
- Media relations
- Crisis communications
- Press release writing
- Influencer relations
- Media measurement
- Media monitoring tools
Preferred
- Fashion and lifestyle brand PR
- Agency-side account leadership
- Cision
Benefits & Culture Highlights
- Remote-first role with flexible hours and cross-functional collaboration with a creative, performance-driven team.
- Opportunity to shape brand narrative and own high-impact campaigns for a fast-growing D2C apparel business.
- Performance incentives, budget for PR/press events, and professional development support.
To apply, bring strong media instincts, a track record of measurable coverage wins in consumer PR, and a passion for fashion and digital-first storytelling. Join Vilasitawear to lead communications that amplify a modern apparel brand across India.
Skills: media relations,crisis communications,press release writing,influencer relations
