Overview
PR Manager Jobs in Seoul, South Korea at PVH Corp.
Title: PR Manager
Company: PVH Corp.
Location: Seoul, South Korea
Lead Yourself. Lead Together. Lead the Way.The PVH Leadership Behaviors are the actions that unlock the potential of each of us. It is the way we show up as one team to shape our culture and deliver business performance and growth. Whether you lead a team, a project or contribute your own expertise, everyone is a leader at PVH.
Position: PR Manager
POSITION SUMMARY:
Manage all aspects of Calvin Klein brand/marketing strategy through ATL(advertising) and PR to build global lifestyle brand image, and is aligned with GTM and Commercial team for PR execution, online and offline advertising, and digital channel operations to achieve sales budget. This position is also responsible for providing a wide range of support related to PR activities, editorial coverage, celebrities, VIP and Influencer wardrobing, special events, and other initiatives to digital media platforms.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Establish and develop concepts and initiatives to promote CK brands, products and designers, working in close partnership with the Digital Marketing and Creative teams.
Coordinate across all stages of digital communications programs, including global strategy and product management
Identify and manage relationships with key contracted agencies, celebrities, and influencers to align with the brands message, aesthetic and lifestyle.
Oversee management of digital influencer database and liaise with influencers on content creation, product coordination and posting cadences.
Facilitate internal communication across Global Communications and global PR teams
Advertising & PR planning, execution and review, co-working closely with AP and contracted agencies
Develop strategic advertising and PR marketing campaigns with marketing and cross-functions, ensuring PR activities are aligned
Manage media relationships to convey and manage Calvin Klein message properly and strongly
Lead and support marketing projects, co-promotion, market-competitor analysis
MAE & Co-op budget control
QUALIFICATIONS & EXPERIENCE:
Experience: At least 7~10 years in related field infashion industry
Education: Bachelor’s Degree in preferably marketing or fashion related studies
Skills:
All around PR experience (experience in media relationship management, excellence in handling agencies and 3rd party partners)
Strategic PR marketing planning and execution
Experience in PR budget control (planning and report)
Experience in leading sales-driven project
Strong communication skills (able to lead marketing PR projects co-working with agencies and internal partners)
Fluent in English
